We are seeking a talented and strategic Copywriting Manager to lead our Direct-to-Consumer copywriting efforts. Reporting to the Head of UX, the Copywriting Manager will lead a team of copywriters, joining UX research as a critical supporting role in the UX design process, orchestrating the creation of customer-centric copy across various digital channels. This role demands a hands-on approach to crafting written content, while also embracing the opportunity to explore innovative content creation methods and a commitment to mastering innovative writing technologies. The ideal candidate will ensure the brand's voice and tone remain unified at every customer touchpoint. A proven understanding of consumer branding and the ability to develop an accessible and persuasive marketing voice is pivotal to achieving success in this integral role.
Key Responsibilities:
- Develop and execute a comprehensive copywriting strategy aligned with the business objectives, brand voice and target audience personas.
- Mentor and lead a team of copywriters, fostering an environment of excellence, creativity, and professional growth.
- Collaborate with Design, Marketing, Product and Legal teams to ensure a consistent and effective brand message.
- Drive the creation and refinement of copy for Experian’s public website, emails, digital products, and other consumer interfaces, utilizing both traditional and innovative content creation techniques.
- Strategically distribute content creation tasks to balance workloads and leverage diverse skill sets to maximize output efficiency.
- Incorporate strong consumer branding and a clear, approachable and engaging tone into all customer touch points.
- Stay ahead of industry trends, competitor activities, and consumer insights to inform and enhance our copywriting practices.
- Regularly review and refine our copywriting processes, tools, and practices to enhance efficiency, effectiveness, and scalability.
- Use data-driven insights to refine content strategies, aiming for higher engagement, conversion rates, and customer satisfaction.
- Maintain and continuously refine Experian’s brand voice and tone guide, ensuring all content is aligned and up-to-date with our brand identity and messaging standards.
Qualifications:
- Bachelor's degree in Marketing, Communications, English, or a related field, with a Master's degree preferred.
- At least 10 years of copywriting experience, including a minimum of 2 years in a leadership or managerial role, preferably in the financial services sector.
- A track record of developing and implementing successful copywriting strategies for digital platforms.
- In-depth knowledge of SEO, content optimization, and digital analytics tools like Google and Adobe Analytics.
- Demonstrated ability to lead a team of creative professionals in a collaborative and innovative environment.
- Openness to exploring and applying new content creation and distribution methods.
- Exceptional written and verbal communication skills, capable of tailoring content to a variety of audiences and channels.
- A strategic, customer-focused mindset, adept at translating business goals into compelling content that drives engagement and action.
- Meticulous attention to detail, prioritizing quality, consistency, and alignment with brand messaging.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities effectively.
- Expert skills in: Figma, FigJam, JIRA, Confluence, Headless CMS (Content Stack a plus).
- A good sense of humor and the ability to infuse fun and personality into the team's output, making the creative process enjoyable and engaging.
- A deep-seated passion for storytelling and content creation, with a belief that work should be fulfilling, impactful, and, most importantly, fun.
