Copywriter, Growth Marketing

About the Team:

At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations that drive brand awareness and earn loyalty beyond reason. Brand Marketing sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-informed brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.

About the Role:

As a Copywriter, you will not only write words; you will also create stories that resonate with our audience and craft messages that empower and influence the very essence of our brand.

In this role, you will be part of our Performance Creative Studio, working closely with the Growth Marketing team to write compelling copy that drives growth and engages our customers. Your words will play a key role in shaping the voice of CookUnity, creating impactful messaging that fuels our mission. You'll be working alongside an inspiring team where your ideas and creativity will be nurtured. Moreover, you'll have the opportunity to learn, grow, and contribute to our mission of redefining the food industry.

Responsibilities:

50% Brand:

• Develop and maintain brand voice guidelines that define our unique tone and messaging.
• Create captivating and persuasive ad copy for our marketing campaigns that drive engagement and conversions.
• Collaborate closely with the creative team to ensure a cohesive and impactful brand experience across all channels.
• Lead brand messaging guides and initiatives that influence marketing and UX/product copy.
• Continuously refine and evolve our brand's narrative to stay relevant and resonate with our target audience.

50% CRM Copy Support:

• Craft compelling copy for CRM initiatives, including email campaigns, newsletters, and customer communications.
• Collaborate with the CRM team to develop personalized and engaging messaging that drives customer loyalty and retention.
• Optimize email and SMS funnels to enhance user engagement and conversion rates.

Minimum Requirements:

• A proven track record as a copywriter with a portfolio that speaks volumes.
• Exceptional writing, editing, and proofreading skills—meticulous attention to detail is your thing.
• Brand development savvy with the ability to create and uphold brand voice guidelines.
• CRM copywriting experience, including email and SMS campaigns.
• Strong project management skills—deadlines are your best friends.
• Creativity that knows no bounds and a knack for thinking outside the box.

Preferred Requirement:

• An affinity for anything related to food and stories behind it, staying on top of industry trends.
• Data-driven decision-making skills, using metrics and insights to optimize copy performance.
• Excellent communication and collaboration skills, as you'll work seamlessly across teams.
• Adaptability to evolving brand needs and a knack for pivoting messaging strategies

Benefits

🩺  Health Insurance coverage

⛱ Unlimited PTO

🌅 401k Plan.

🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!