Copywriter, Creative Development

We are in search of Copywriter, Multicultural with Spanish language fluency (written and spoken) and experience writing for and an understanding of the US Hispanic market to join our creative team. We are looking for someone who has worked with multicultural content and understands the cultural nuances and regionalisms of Mexican American culture. You will join a team of creatives focused on our newest AOR win for a large telecom client. You will create compelling, culturally relevant, and authentic creative tailored specifically for this audience across multiple marketing channels. You will write for deliverables including TV, radio, out of home, paid social media and print. You will report to a Creative Director, and be paired with an Art Director (and we'd love an existing team!).

1. Content Creation (Spanish):

• Develop creative and captivating copy for marketing campaigns, advertisements, social media, and other channels, ensuring it resonates authentically with the Spanish-Mexican market.

1. Cultural Insight (Hispanic Market):

• Stay informed about cultural trends, linguistic nuances, and preferences within the Mexican market, incorporating these insights into all written content.

1. Collaboration:

• Work with teams, including designers, marketers, and strategists, to create integrated and culturally resonant campaigns that specifically target the Spanish-speaking Mexican audience.

1. Research:

• Research the Spanish-speaking Hispanic market, understanding the diverse cultural landscape and ensuring accurate representation in all communications.

1. Language and Culture:

• Modify writing style, tone, and language to suit the cultural context of the Spanish speaking market, maintaining sensitivity and inclusivity in all communications.

1. Brand Voice:

• Contribute to the development of the brand voice, ensuring consistency and authenticity across all communication channels targeted at the Spanish-speaking audience.

1. Feedback Integration:

• Collaborate with team members to incorporate feedback and refine copy based on performance metrics and market insights within the Spanish-speaking market context.
• Contribute work to pitches
• You will concept against all deliverables, developing campaigns, activations, social posts, and more across multiple projects, deliverables and clients simultaneously
• Manage the daily progress of a project from start to finish

2-3+ years of experience in the creative advertising industry at an agency

Bachelor's Degree in Advertising, Graphic Design or related field

Fluent in Spanish (written + spoken)

Experienced with production and post-production

A portfolio with TV, social focused work and integrated campaign samples

Experience with Adobe Creative Cloud including Photoshop, InDesign and Illustrator

The anticipated salary range for this position is $51,000-$83,375 per year. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com #LI-RB1 #LI-Hybrid

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.