WHO WE ARE
Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 19 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.
THE ROLE
The Coordinator, Trade Marketing & Digital Programs will support the trade marketing team in the planning and execution of sales-driven efforts across trade digital channels. This will include production of both paid and internally produced webinars, lead generation efforts across B2B digital marketing channels, and growing travel advisor audiences across our trade digital programs. This position will report to the Director of Trade Marketing. It will collaborate across Sales, Trade Marketing and other internal and external teams.
The ideal candidate will have a proactive, solutions-driven mindset, adept at executing detail-oriented work, while conducting themselves with exemplary professionalism when working with our internal and external partners. They will generate sales-focused ideas to integrate digital systems for leads, digital program innovations, and grow and nurture our travel advisor audiences in the business.
RESPONSIBILITIES
- Lead the planning, execution, evaluation, and continuous improvement of our webinar programs, internally hosted by trade marketing.
- Create and distribute clear and concise webinar briefs, plan kickoff meetings, coordinate staffing, and regularly communicate the planning of efforts across departments.
- Develop and execute demand generation strategies across a variety of channels such as digital advertising, email marketing, social media, online events, and partnerships.
- Monitor, analyze, and report on lead generation metrics, in addition to utilizing insights to refine strategies and drive continuous improvement.
- Optimize multi-channel marketing campaigns that create qualified leads and nurture audiences throughout the sales and customer lifecycle.
- Track digital event expenses and provide reports on the effectiveness of each event including attendance metrics, marketing ROI, and sales impacts from efforts.
- Conduct post-event evaluations to measure success, team feedback, and identify areas for improvement.
- Assist with invoicing submission and approvals of digital event efforts.
- Work with 'Trade Marketing, Digital Programs' to improve technical integrations across websites, Salesforce, and our third-party partners.
- Assist with troubleshooting technical issues with third-party portals, inventory feeds, and website debugging.
- Assist with building & documenting streamlined processes, roadmaps, and project plans.
- Leverage data analytics, A/B testing, and marketing automation tools to track and analyze key performance metrics, generate actionable insights, and optimize trade marketing initiatives for improved ROI.
- Identify organic, earned, and paid levers to drive new leads and create tests and models to determine where we can make bets to drive additional ROI.
MINIMUM QUALIFICATIONS
- 2+ years of events planning experience for highly regarded consumer brand; travel/expedition cruise experience is preferred
- Digital marketing background, paid search and paid social knowledge
- Lead generation marketing experience
- Critical thinking; proven history of self-direction, creativity and meeting deadlines; extremely well organized and capable of handling multiple projects simultaneously
- Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment
PREFERRED QUALIFICATIONS
- Experience planning online events such as webinars and online tradeshows
- Background using technical platforms such as Zoom, Microsoft Teams and project management tools
- Awareness of utilizing Salesforce as a CRM
- Optimization of digital marketing campaigns (including events, webinars, emails, web, social) that creates qualified leads and nurtures audiences throughout the sales and customer lifecycle.
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance
OUR BENEFITS
• Travel benefits for employees and their family
• Voyage of Discovery trips for employees to travel as guests
• Health insurance including Medical, Dental, Vision
• 401(k) plan with employer match
• Long-Term Disability, Life & AD&D Insurance
• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care
• Pre-Tax Commuter Benefit
• 7-8 Paid Holidays
• 2-3 Floating Holiday Options (pro-rated per start date)
• Up to 15 days of vacation (pro-rated per anniversary year)
• Parental Leave
• Sick/personal days per city & state ordinance
• Pet Insurance discount
COMMUNICATION SKILLS
Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos. Must also possess the ability to effectively communicate--both in writing and orally--with a professional demeanor.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee will also be required to write and type. The employee is occasionally required to stand, walk, and reach with hands and arms.
COMPENSATION STATEMENT
Lindblad Expeditions determines the pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. An employee/candidate with a stronger skill set will receive higher pay.
EQUAL OPPORTUNITY EMPLOYER STATEMENT
At Lindblad Expeditions, we simply could not do our work without the diverse kaleidoscope of humanity that creates and delivers our remarkable offerings across the planet. As a Company that respects and celebrates the inherent diversity in the places we explore, we recognize the need to mirror that same diversity and all the interconnected perspectives within our organization. We are committed to building a community of different genders, races, ages, sexual orientations, chosen identities, and countries of origin where every person brings their whole self to work and whose skills, talents, and abilities are valued. We believe we can explore further and in a more meaningful way by actively creating a more diverse and inclusive organization where everyone feels they belong.
Lindblad Expeditions is an equal opportunity employer. Individuals seeking employment at Lindblad Expeditions are considered without regard to race, sex, color, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status, or veteran status.
