Conversion Rate Optimisation Specialist

We are looking for an experienced Conversion Rate Optimisation specialist with a background in planning and running website optimisation projects, leveraging site and audience data to draw insights, and using relevant A/B testing methods and tools.

You will play a key role in driving the strategy that underpins our optimisation programmes and will combine web analytics, data science, user research, UX, competitor analysis and consumer psychology to develop data-led approaches that will continue to improve our website.

You will use A/B and multivariate testing to understand the impact of our recommendations, and work collaboratively with internal teams to ensure the learnings identified more widely benefit ComplyAdvantage.

Responsibilities include:

• Using data to identify insights to inform hypotheses, test ideas and prioritise based on expected ROI and contribution to our KPIs and OKRs.
• Managing testing programmes, ensuring their strategic aims are aligned with broader objectives.
• Assisting members of the team in packaging and presenting insights to stakeholders across varying levels of the business with varying levels of understanding.
• Building wireframes to support the development of test variants within the testing platforms.
• Configuring and monitoring A/B tests
• Analysing and evaluating A/B tests, reporting on results and recommending next steps to our team in order to maximise the benefit of our learning.
• Working across multiple projects simultaneously and autonomously managing workload 
• Improving internal techniques, processes, documentation and quality assurance
• Staying up to date with industry insights and innovation

Skills and experience:

• Experience with web analytics, A/B testing, and inbound marketing tactics that includes the use of:
• VWO, Mutiny or similar testing tool 
• Google Analytics
• Hubspot Marketing Hub or similar
• Strong understanding of B2B marketing techniques
• Strong analytical skills, and able to communicate complex issues in plain English

What’s in it for you?

• Equity as we want you to have a part of what we are building 
• Unlimited Time Off Policy- A work-life balance and focus on our wellbeing are critical to keeping us performing at our best.
• Hybrid working- We want you to strike a balance and be where you do your best work.  You will work with your manager to agree on what is best for you and your team.
• You will also get an annual budget of £215 to kit out your home office
• Opportunity to work on innovative projects with smart, like-minded people who are keen to share their knowledge and continuously improve
• Annual learning budget to drive your performance and career development
• Enhanced parental leave and childcare benefits
• Life Insurance to protect your loved ones 
• Medical insurance through Bupa with pre-existing conditions covered
• Pension contribution through The Peoples Pension