Conversion Rate Optimisation & Personalisation Specialist

Wolf & Badger is on a mission to make retail fair. Working to support our community of 2000+ independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and beauty through our online marketplace and flagship stores in London, NYC and LA. We are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here.

With 100,000+ unique products available on Wolf & Badger and new personalisation tools being introduced alongside existing technologies in 2024, we have an exciting optimisation roadmap sketched out and are seeking a skilled and creative CRO expert to join our team and lead efforts in this area. As our in-house Conversion Rate Optimisation & Personalisation Specialist, you will be responsible for developing and executing strategies to enhance website conversion rate, with a focus on personalised content and user experience. This role requires a strong background in e-commerce, expertise in conversion optimisation tools such as Dynamic Yield or similar tools, and proficiency in analytics and front-end technologies.

If you are a creative and commercially minded individual with a passion for e-commerce, possess strong technical skills, and have a proven track record in UX/CRO-based roles, we invite you to apply for this exciting new position. Join us to enhance user experience for our customer base of conscious consumers and drive improved conversion on our platform for the incredible independent ethical brands we represent at Wolf & Badger.

Responsibilities:

• Develop and execute conversion rate optimisation (CRO) strategies to enhance website conversion rate
• Create and implement personalised content strategies aligning with the brand and user preferences
• Manage relationships with conversion optimisation partners to align with company goals
• Analyse website data and user behaviour to identify improvement areas and personalisation opportunities
• Create and implement A/B testing plans, integrating personalised content to optimise landing pages, funnels, and user journeys
• Collaborate with cross-functional teams (product management, design, development, performance marketing and content) to implement CRO and personalisation recommendations
• Monitor and report on key performance metrics and conversion goals, focusing on the impact of personalisation efforts.

Requirements

• 3+ years of experience working in e-commerce UX, personalisation or CRO
• Proven track record of conversion optimisation and A/B testing projects
• Proficiency with Dynamic Yield or similar optimisation tools (e.g. Monetate, Optimizely, Visual Website Optimizer)
• Strong analytical skills, advanced experience with Google Analytics, Content Square and/or similar tools (e.g. Adobe Analytics)
• Solid understanding of statistical principles

Desirable:

• Technical proficiency in JavaScript, HTML, and CSS
• Experience with Algolia or similar search & merch tools for e-commerce

Benefits

• Competitive salary of £40k-£60k p/a dependent on skills and experience
• Excellent career opportunities in a rapidly growing international business
• Flexible hybrid working policy
• 25 days paid annual leave in addition to bank holidays
• ClassPass membership for exercise classes, wellbeing and beauty treatments
• Cycle to work scheme
• Paid 'pet-ernity' and heartbreak leave
• Paid volunteering leave
• Personal quarterly Wellbeing, Growth and Happiness allowance
• Staff discount across Wolf & Badger online and in store

Wolf & Badger is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.