We're seeking an experienced content writer to join the marketing part of our team, which is focused on brand building, customer acquisition, education, and retention. You'll primarily work in cooperation with a product marketer, web designer, and web developer. Apply if you are an excellent storyteller with solid experience in SEO, content marketing, and product messaging.
About your team:
Our team runs ChatBot – the leading AI-powered product of Text (formerly LiveChat). ChatBot is an all-in-one platform for building AI chatbots for support, marketing, and sales automation. We own the product strategy, introduce new features, analyze user feedback, and work on the go-to-market plans. We believe in open communication and a collaborative spirit, fostering an atmosphere where everyone's ideas are highly appreciated, and so are yours.
We're driven to move fast, growth-oriented, and constantly stepping out of our comfort zones. As a team of product geeks, we're deeply committed to advancing our product in every domain. AI isn't just another tool; it's our fuel, driving every aspect of our journey.
You will be responsible for:
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Creating content for a variety of marketing channels, including a product website, a blog, landing pages, emails, ads, and social media;
- Implementing SEO strategies and tactics by creating and updating various formats of content;
- Proactively shaping and executing content strategy for customer acquisition and customer retention;
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Building relationships with external content creators, media, contributors and influencers, and other stakeholders involved in the content strategy;
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Keyword research and other research needed for effective content marketing execution;
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Measuring and analyzing the results of the implemented strategies and tactics;
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UX writing for the product interface.
We expect you to:
- Your background boasts substantial experience in the realm of SaaS products for B2B;
- You need to be all about business, with a sharp focus on driving results, metrics, and conversion;
- You've got solid experience under your belt, steering products that are laser-focused on dominating the SEO strategy;
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AI and marketing automation tools are like second nature to you;
- You've got that native-level English down pat, especially when it comes to writing;
- You are experienced in creating written content in English across diverse formats;
- You are familiar with tools like Google Analytics 4, Google Search Console, Ahrefs, ChatGPT, SurferSEO, Mailchimp, and more;
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You can effortlessly switch between different types of content formats and daily tasks;
- Experience in other areas of digital marketing would be advantageous.
