Content Strategist, Brand

At Shakepay, we’re on a mission to usher in the Bitcoin golden age. We’re reimagining financial services to give every Canadian their fair shake.

Our culture is built around doing work that matters, winning as a team, and celebrating success. If you're the kind of person who values growth, shipping fast, and sharing your ideas openly with a group of like-minded people, come and build with us!

About Shakepay

Since 2015, we’ve been building the Shakepay app to make buying and earning bitcoin fast, easy, and secure. In 2022, we launched the Shakepay Card, allowing shakers to earn bitcoin rewards when they shop. Today, more than one million Canadians use Shakepay to grow their bitcoin savings and take control of their financial future. 

We’re regulated across all Canadian provinces and territories, and backed by renowned venture capitalists with a funding of $44M. We have a passionate, loyal, and growing community, and we’re looking for people who want to help us build something truly special.

Content Strategist

Join the product design team at Shakepay and play a crucial role in educating and inspiring our current and future customers about the benefits of Bitcoin. We are looking for a skilled content strategist who can craft savvy communications that resonate with our audience.

In this role, you'll have the opportunity to keep our customers informed about the latest product updates and share exciting industry news with our community. Your work will extend across our product, the Shakepay website, and our customers' inboxes, supporting acquisition and retention efforts company-wide.

The ideal candidate will possess a blend of exceptional judgment, editorial prowess, creativity, and strategic thinking. Your ability to swiftly adapt to feedback and enhance your work to create relatable, accurate, and actionable content will be essential to your success.

If you're excited about shaping the future of money through compelling content, we encourage you to join our dynamic team at Shakepay and be part of our mission to make Bitcoin accessible and understandable to all.

What you’ll be doing

• Craft strategic content: Develop and execute content strategies for diverse marketing channels, including email campaigns, website pages, blog content, social media, and others, while ensuring Shakepay’s brand personality shines through. 
• Collaborate cross-functionally: Partner with design, marketing, and product teams to generate innovative ideas and produce content that supports product launches, company updates, and on-going campaigns. 
• Drive brand messaging: Evolve and reinforce Shakepay’s unique voice across communications platforms, creating narratives that align with our brand’s missions and values. 
• Enhance customer experience: Create engaging and educational content that helps our customers understand Bitcoin, stay informed about product updates, and feel connected to our community. 
• Utilize research and insights: Reinforce your narratives with thorough research, data, and a healthy dose of experimentation to ensure effectiveness.
• Innovate and experiment: Stay ahead of industry trends and experiment with new content formats and idea to keep our communications fresh and impactful. 

Who we’re looking for

• Exceptional command of the English language
• A portfolio showcasing your relevant work, with a specific focus on marketing content including email, advertising, and social media samples..
• Exceptional ability to handle feedback and edits adeptly, collaborating with stakeholders across the company, including peers, subject matter experts, and the Legal team.
• Proven expertise in translating complex concepts into clear and accessible language for our audience.
• Previous experience working under tight deadlines to deliver timely and up-to-date content.
• Genuine enthusiasm for financial innovation and a strong alignment with Shakepay's mission.

Bonus points

• Experience with cryptocurrency or fintech content.
• Bilingual in French and English.

Why join us?

• Help shape the future of money: Be part of a team that's revolutionizing financial services in Canada, one sat at a time.
• Impact millions: As cryptocurrency continues to gain traction, our potential for growth is massive. You can help us bring Shakepay and Bitcoin to all Canadians.
• Grow your career: We’re growing, and so can you! We have programs in place to encourage continuous learning, growth, and development.
• Ideas, not titles: We want the best ideas to make their way through, no matter where they come from.

Perks and benefits

• 🤝 Be an owner - Every employee has stock options as part of their total compensation. 
• 🥅 Reach your goals - Yearly salary assessments. 
• 🦷 Health & wellness :  Access to health and dental coverage, including health and wellness spending accounts. 
• 🌎 Remote-friendly: Work from anywhere in Canada, with optional access to our office spaces in Montreal and Toronto.
• 🆙 Level Up: A $2,000 annual budget for courses, certifications, and training to support your career growth.
• 🌴 Time off: 20 days of vacation per year. And if you use all your vacation, we give you a $1,000 bonus.
• 🐣 Parental leave: Enjoy a parental leave top up to 100% of your salary for 18 weeks.
• 🙌 Have fun together: quarterly team-specific or company-wide offsite to connect with each other.  

Equal Employment Opportunity

Shakepay does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email [email protected]

Fluency in English is required due to the percentage of English-speaking customers and the nature of our platform, which is available to all Canadians.