Content Specialist (ABM)

We are seeking a talented Content Marketing Specialist to join our dynamic Account Based
Marketing (ABM) team. This role offers the opportunity to drive ABM success by creating and
delivering impactful content that accelerates account progression and business growth.
You will be responsible for crafting and executing customized, account-specific content to
accelerate target accounts through the sales funnel. This role involves writing and editing
high-quality content to accelerate pipeline and account engagement. You will work with the
ABM Managers to create engaging, cohesive content campaigns while ensuring that all
materials are aligned with the brand voice, style, and tone.

Key Responsibilities:

Content Creation

• Work with the EMEA and NA ABM Managers to understand the needs of the acceleration accounts in each region.
• Develop and execute customized account-specific content that drive accounts from introduction through to proof of concept.
• Develop audience specific content to generate engagement and conversations with other influencers and stakeholders with the account.
• Work with product marketing to effectively roll out and develop sales plays for a ‘group’ of acceleration accounts.
• Collaborate with customer advocacy to ensure compelling case studies are created to support acceleration accounts.
• Write clear, compelling, and conversational copy for a variety of formats (eBooks, blogs, case studies, whitepapers, infographics, etc.) – whatever is required for account needs.
• Collaborate with the ABM Managers and Sales Teams to align content with account strategy, industry trends, and prospect pain points.

Content Distribution & Personalization 

• Own the creation of personalized account landing pages and other sales enablement materials.
• Manage the distribution of content via ABM Managers / Sales, Demand Center of Excellence and other platforms such as Outreach.
• Customize content delivery across digital platforms (where required) to engage target acceleration account audiences effectively.

Stakeholder Collaboration 

• Collaborate with product marketing, demand generation, field marketing, content marketing, customer advocacy and sales teams to develop account-specific content that addresses the unique challenges of stakeholders.
• Work with product marketing & SMEs to distil complex information into easy-to-understand, impactful content for sales teams.
• Collaborate with design, video, and other creatives to bring content to life.

Performance Tracking & Optimization

• Analyze content performance metrics and adjust strategies based on data-driven insights and feedback from ABM Managers to improve future efforts.
• Utilize AI tools to enhance copywriting efforts and scale ABM while maintaining authenticity and driving efficiency.

Experience 

• 2-3 years of experience in content marketing, preferably within B2B tech or a B2B agency.
• Proven experience in creating successful content strategies for ABM or demand generation.
• Strong experience in content writing and copywriting, with a diverse portfolio of content formats (e.g., blogs, social media, emails, eBooks, scripts).

Skills

• Ability to analyze data and make informed, data-driven content decisions.
• Strong editing and proof reading skills with exceptional attention to detail.
• Proven ability to convert complex concepts into clear, consumable content.
• Experience managing multiple projects and working with cross-functional teams.

Personal Attributes

• Curiosity and a proactive approach to learning and tackling new projects across various formats and topics.
• Ability to thrive in a fast-paced environment and collaborate with multiple stakeholders.
• A growth mindset with a passion for innovation and challenging the status quo.

Tools & Platforms 

• Experience with CRM tools (e.g. Salesforce), Pathfactory and 6Sense is preferred.
• Comfort with data analytics to track content performance and inform strategy adjustments.

We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers’ IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace.

With over 1000 employees across 5 continents, Nexthink operates as One Team, connecting, collaborating and innovating to continuously grow. We call our employees ‘Nexthinkers’ and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languages.

Total Rewards @ Nexthink

At Nexthink, we offer one of the most comprehensive and generous benefits plans.  Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan, as well as equity.  We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage. 

In addition, we offer: 

• 🏖️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering.
• 🏡 Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration.
• 📚 Free access to professional training platforms to explore your interests and enhance your skills.
• 🍼 Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
• 💰 Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings.
• 📣 Bonuses for referring successful hires after three months of continuous employment.

Base salary ranges are determined by country, role, level, experience, and skills. The range displayed on each job posting reflects Nexthink’s good faith determination of the minimum and maximum targets for new hire salaries across all US locations. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer. Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.