Support the editorial and SEO teams by preparing a keyword matrix, reviewing and optimizing content, and applying SEO best practices. Play a key role in driving high-ranking, SEO-friendly content, and fostering collaboration between editorial and SEO functions.
KEY RESPONSIBILITIES:
- Collaborate closely with writers and editors to produce and optimize SEO-friendly content that meets strategic goals, with a focus on user intent and delivering content that aligns with audience needs.
- Conduct keyword research and analysis, not just for search rankings but to map keywords to user journeys and ensure that content serves different funnel stages (awareness, consideration, decision).
- Analyze demographics and user behavior to tailor SEO and content strategies for different audience segments, ensuring that content resonates with the intended target groups.
- Integrate consumer psychology principles into content optimization to improve user engagement and drive conversions.
- Use SEO tools like SEMrush, Moz, and Ahrefs to analyze content performance and refine strategies based on user experience metrics like bounce rate, time on page, and conversions.
- Provide insights and recommendations on personalized user experiences in content, helping shape the narrative and flow to guide users toward desired actions.
- Research competitor strategies and adapt internal SEO approaches, focusing on differentiating user experiences to meet specific user needs more effectively.
- Continuously evaluate content to ensure it aligns with changing user behaviors, market trends, and search intent while driving traffic and engagement.
Requirements
Qualifications
Experience
- 1 year or more of relevant SEO experience, particularly in content-driven environments
Knowledge
- In-depth knowledge of on-page SEO, semantic SEO, and how to optimize content for featured snippets
- Up to date with latest Google announcements regarding SEO
- Familiarity with content marketing and its role in SEO success.
Skills
- Excellent comprehension and analytical skills to interpret SEO data and provide clear, actionable insights.
- Proficiency in using SEO tools such as SEMrush and Ahrefs, or similar for keyword research, technical audits, and performance tracking.
- Strong ability to collaborate with editorial teams and explain complex SEO concepts in simple terms.
- Experience with Google Sheets/Excel, including advanced formula use and pivot tables for reporting.
- Ability to create and maintain clear and compelling reports using tools like Google Looker Studio, showcasing key SEO metrics.
- Understanding of structured data (Schema.org), and ability to implement or work with development teams for enhanced search visibility.
Traits
- A flexible and adaptable mindset with a "can-do" attitude.
- Eagerness to learn new skills and remain up to date on the evolving SEO landscape.
- Strong attention to detail and data-driven approach to decision-making.
- A growth-oriented individual passionate about content optimization and technical SEO.
- Comfortable working in a dynamic environment, adapting to evolving content and SEO requirements.
Benefits
- Paid time off such as vacation days, sick days and emergency days
- Health insurance
- OPD Reimbursement
- Provident Fund
- Remote work option
- Reward and recognition
- Flexible work environment
