At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We’ve helped millions of families find a home they love, and we’re just getting started.
This role will report into our GTM Enablement organization. The Content Strategy role is central to aligning our business goals with the needs of our target audience, enhancing our go-to-market strategy through the management of Highspot, our resource library. This position fosters collaboration across departments like Marketing, Sales, and Product to ensure content efforts are cohesive with overall business objectives. Additionally, it involves working with GTM leadership to develop programs addressing sales performance and skill gaps. A key responsibility includes analyzing content metrics to refine our strategies, alongside developing and implementing distribution plans to extend content reach. This role also oversees the creation of engaging, high-quality content in partnership with cross-functional teams, ensuring it aligns with our brand and meets audience needs. If you're driven by the challenge of elevating content strategy and execution, this opportunity awaits to make a meaningful difference.
Here’s what you’ll do as part of the team:
Internal Content Strategy:
Content Development:
Here are the skills and experience you'll need to be successful:
Here's the Pay Range:
At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is $80,000 - $108,000 + equity, which reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.
We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.
Here's what's in it for you (full-time employees only; does not apply to contract roles):
At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.
As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.
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