Truora is revolutionizing the digital landscape by simplifying interactions across digital channels. With a substantial footprint across Latin America, we are poised for further expansion in Mexico. Our innovative solutions, including fast and accurate Digital Identity, Customer Engagement, and Digital Signatures (ZapSign), are transforming how businesses connect with their customers. To fuel our growth and enhance our storytelling, we're seeking a Content Production Specialist with a journalism background or comparable experience to join our dynamic team.
Role Overview: The Content Production Specialist will play a pivotal role in crafting compelling narratives that resonate with our audience, driving brand awareness and engagement. Leveraging journalistic skills to uncover and tell impactful stories, you will produce a wide range of content, from articles and blog posts to videos and podcasts, highlighting Truora’s solutions and their impact on businesses and individuals.
Responsibilities:
-
Content Creation: Develop and execute a content strategy that includes the production of articles, blog posts, white papers, videos, and podcasts, ensuring all content is engaging, informative, and aligned with our brand voice.
-
Storytelling: Use journalistic techniques to research, uncover, and tell compelling stories that demonstrate the value of Truora’s solutions and their impact on the market.
-
Audience Engagement: Craft content that appeals to our target audiences, driving engagement and fostering a strong connection with the brand.
-
Collaboration: Work closely with the marketing, sales, and product teams to identify storytelling opportunities and ensure content supports business objectives.
-
Content Management: Oversee the content calendar, ensuring a steady flow of high-quality content across all channels.
-
Performance Analysis: Monitor and analyze content performance metrics to understand its impact on audience engagement and business goals, adjusting strategies as necessary.
-
Market Insight: Stay abreast of industry trends, news, and competitor content strategies to ensure Truora’s content remains relevant and impactful.
Qualifications:
-
Experience: Minimum 2 years of experience in journalism, content production, or a related field, with a strong portfolio showcasing a variety of content types.
-
Journalistic Skills: Strong background in journalism or a related field, with excellent research, interviewing, and storytelling abilities.
-
Creativity: Creative thinker with the ability to produce innovative and engaging content for a variety of formats and platforms.
-
Organizational Skills: Excellent project management and organizational skills, capable of managing multiple content projects simultaneously.
-
Digital Savvy: Proficient with digital content platforms, SEO principles, and content management systems.
-
Team Player: Ability to collaborate effectively with cross-functional teams to align content production with broader marketing and business objectives.
About Us: Backed by Y-Combinator and leading VCs in Silicon Valley and Latin America, Truora is on a mission to simplify digital interactions. Operating in Mexico, Brazil, Colombia, Chile, and Peru, we are at the forefront of digital innovation. Join us as we continue to grow and shape the future of digital engagement in the region.
