Content Product Manager – Stealth Employee Wellbeing Venture (Portfolio)

**Kindly note that only shortlisted candidates will be notified

At BCG X Ventures (formerly BCG Digital Ventures) we apply an end-to-end approach to build and launch standalone and new core businesses. We turn differentiated assets into strategic advantages that unlock growth, building everything needed—products and technology, business models and go-to-market strategies, and operations and organization foundations—to launch these projects at speed.

Alongside our corporate partner, BCG X is building a venture that is committed to fostering a positive environment for organizations and our planet. Our platform integrates mindfulness techniques with engaging animal content to enhance employee well-being and support wildlife conservation efforts. Wholesome, cute animal content is scientifically proven to lift mood, reduce anxiety, and increase productivity. We leverage this powerful tool to create engaging and effective well-being solutions for employees, making the workplace a happier and more productive environment.

Role Overview:

In this role, you will curate and create compelling animal content for our platform, ensuring it is engaging and effective for improving employee well-being. You will work closely with stakeholders from the parent organization and other external partners. Your passion for animal content, employee well-being, and conservation will be critical in building a product that makes a real difference.

This fast-paced role offers the opportunity to innovate and make a tangible difference. Your contributions will influence our growth and positive impact on the world. If you're passionate about individual well-being, improving workplace cultures, and making a real difference, join us on this journey to create a healthier, happier world.

Key Responsibilities:

Content Sourcing, Curation and Creation:

• Curate and manage animal media (GIFs, videos, static images) from both external sources and internal wildlife content.
• Produce and edit photos and videos that are suitable, engaging, and effective to deepen users’ affinity with wildlife & nature.
• Organize and manage content assets within a content management system, overseeing prioritization and maintain a content calendar, ensuring a steady flow of engaging materials.
• Content Maintenance: Update existing content to ensure accuracy and relevance, and remove or archive outdated or irrelevant content.
• Ensure all content aligns with ethical standards and does not promote harmful animal practices.

Content Development:

• Propose and develop new content formats to enhance the user experience, including short-form videos, articles and interactive experiences.
• Conduct research to identify the best animal content for mood enhancement and stress reduction, collaborating with external experts for validation.
• Conduct customer interviews and surveys to gather feedback on content effectiveness.
• Analyze user engagement data using analytics tools (e.g. Heap Analytics) to refine and improve content offerings.

Campaign Development:

• Design and execute conservation-themed campaigns to drive user engagement and support CSR initiatives.

Stakeholder Collaboration:

• Build and maintain strong relationships with internal stakeholders to obtain a steady stream of animal media.
• Work closely with product managers and developers to integrate content into the platform.
• Collaborate with external photographers and videographers to source high-quality animal media.
• Collaborate with conservation partners to develop and release themed content.

Requirements:

• Experience working for early-stage ventures or startups, informing and guiding the early versions of content development within a digital product.
• 3+ years of experience in creative digital environment, specialising in video and multimedia content.
• Storytelling: Ability to craft compelling narratives that capture audience's attention and evoke emotions.
• Visual Content Creation: Ability to create high-quality visual content (e.g., graphics, infographics, videos) using design software (e.g., Adobe Premiere Pro and After Effects).
• Experience with Contentful or similar content management systems.
• Current portfolio demonstrating ability to conceptualise creative concepts for video, motion graphics and animation.

Additional Skills:

• Familiarity with all aspects of digital quality and output: aspect ratios, file formats, basic audio and colour balancing.
• Audio Content Creation: Ability to create high-quality audio content (e.g., podcasts, voiceovers) using audio software (e.g., Audacity).
• Excellent aesthetic and skill in capturing visual moments.
• Good to have: Proficient in both outdoor and indoor content production.

The ideal candidate should be:

• Passionate about animals with a deep understanding of wildlife content.
• Good team player who is able to see the bigger picture.
• Positive attitude, self-motivated, and resourceful.
• Able to work autonomously with minimal instruction.
• Able to manage timeline, prioritise workload and know when to ask for direction.
• Effective in building and maintaining stakeholder relationships to support content acquisition and integration.

Note: This is a position with our end-client, not a position with BCG or BCG X

To learn more, visit us at https://bcg.com/xInterested applicants may apply through the careers section of the website at https://careers.bcg.com/.  Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change. BCG is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.