GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. The Content Planning Manager will be responsible to drive the development of content/influencer marketing strategy and plans as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.
3 BEST THINGS ABOUT THE JOB:
•Get to work with the most dynamic and largest influencer marketing team in Philippines
•Cultivate creativity with your content ideas fueled by data
•Be the first in market to access the largest tech stack on content planning, working with Philippines’ biggest brands
Responsibilities of the role:
Strategic Planning
- •Drive overall strategic direction based on brand’s marketing objectives
•Identify competitive and landscape content trends using GroupM analytics tools
•Lead in calculating overall Share of Voice ambition per brand
•Identify new trends per channel platform and define the right KOL mix to achieve content plan objectives
•Lead in developing the right KOL content plan with corresponding performance calculation
•Ensure correct campaign phasing versus budget and ambition
•Ensure quality, creative KOL brief and content idea/ messaging
•Liaise with clients for KOL content plan approval
•Drives key learnings and strategic plans, supporting Content Planning Group Head
•Develops detailed campaign plans, supervising planning executive to ensure all plans follow campaign threshold and overall KPI
•Develop monthly/ quarterly trendmining report per category
Account Management
- •Liaise with key client stakeholders to ensure overall brand ambition and strategies
•Ensure client satisfaction on brand’s performance
•Supervises planning executive and leads key campaign planning discussions on a daily basis
•Leads weekly WIPs with clients
Commercial Planning
- •Determine the cost and value for each of the projects
•Ensure zero overspend per campaign plan
•Support Content Group Head in managing costs with Buying team based on budgets
•Support Content Group Head in ensuring budget spend tracker is 100% updated and no overspends
•Supervises all content plan submissions, negotiates with KOL initially to ensure best KOL pricing
Best Practice and Innovations
•Create case studies or portfolio that can establish the value of the service
•Drive innovations on platforms and practice
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent space, support, and tools to innovate and grow.
About the Philippines
In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expected to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
