GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. The Content Planning Manager will be responsible to drive the development of content/influencer marketing strategy and plans as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.
3 BEST THINGS ABOUT THE JOB:
• Get to work with the most dynamic and largest influencer marketing team in Philippines
• Cultivate creativity with your content ideas fueled by data
• Be the first in market to access the largest tech stack on content planning, working with Philippines’ biggest brands
Responsibilities of the role:
Strategic Planning
• Support in developing overall strategic planning based on brand’s marketing objectives
• Identify competitive and landscape content trends using GroupM analytics tools
• Ensure campaign plans developed follow overall Share of Voice ambition
• Identify the best platform and influencer mix matched with client’s objectives and budget
• Set the right KOL content plan and performance
• Develop campaign phasing, KOL brief and content idea/ messaging
• Liaise with clients for KOL content plan approval
• Develops key learnings from past campaigns to support annual strategic plans
• Develops strategic campaign calculations, following all campaign guidelines set by Planning Manager
• Develop monthly/ quarterly trendsmining report per brand
Account Management
• Liaise with key client stakeholders to ensure alignment with client on scope of work for a campaign and
deliverables per content plan
• Ensure client satisfaction on brand’s performance
• Ensures daily client satisfaction through regular, day-to-day coordination for all campaign plans
Commercial Planning
• Determine the cost and value for each of the projects
• Ensure zero overspend
• Support Content Manager in managing costs with Buying team based on budgets
• Support Content Manager in updated cost estimate and spending tracker
• Prepares weekly WIP updates
• Develops initial KOL grid and liaises initially with creator / creator partner agency to get the best pricing versus GOAT Benchmark
Best Practice and Innovations
• Create case studies or portfolio that can establish the value of the service
• Drive innovations on platforms and practice
• Supports planning manager in implementing new tools / practices for test & learns
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent space, support, and tools to innovate and grow.
About the Philippines
In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expected to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
