GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. The Content Planning Manager will be responsible to drive the development of content/influencer marketing strategy and plans as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.
3 BEST THINGS ABOUT THE JOB
- Get to work with the most dynamic and largest influencer marketing team in the Philippines, on a wide variety of accounts that range from FMCGS to telcos, to utilities and NGOs
- Cultivate creativity with content ideas fueled by data, and learn from a very eclectic group of individuals, many of whom are experts in creative fields outside advertising
- It’s never boring. The nature of creative work, the push for agility, and the constant influx of new projects all contribute to a dynamic working environment
RESPONSIBILITIES OF THE ROLE
For Copy-based Creative Planners
- Interpret creative briefs to ideate and develop concepts for KOL activations and other IMC components such as video concepts, OOH, digital placements, and many, many more
- Be well-versed and up-to-date on evolving marketing/content trends from both brands and KOLs alike
- To create and present recommendations to clients based on trends and best-practices
- Work closely with accounts upon reception of client briefs, to ask questions and attain clarity on the tasks and brand goals at hand
- To help clients solve business challenges with creative solutions, collaborating closely with strategy, accounts, planners, and other creatives alike
- To ensure cohesion and a tight-knit output from the team
- To spearhead brainstorming sessions, creating an environment for creativity to thrive
- To guide co-creatives under your wing, while simultaneously reviewing and approving their works
- To serve as OIC in the absence of key creative staff
- Write original copy and edit content for a range of marketing and communications materials
- Ensuring a high standard of verbal craftsmanship across all media and campaigns
- Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
- Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches
- Revise copy based on internal and client feedback
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent space, support, and tools to innovate and grow.
About the Philippines
In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expected to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
