Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.
Plivo’s mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on a global scale. Plivo becomes a reliable communications platform with its Premium Communications Network that spans 190+ countries.
Founded in 2011, Plivo has over 300 employees remotely across the US, India, and Europe. Plivo was a part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures.
Plivo has been profitable for the past 7+ years, an unusual milestone for companies of this scale. Plivo’s success has landed it among the leading global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which has a market size of USD 12.5 billion in 2022. It is projected to reach USD 45.3 billion over the next five years.
Plivo is a people-centric organization with a culture of ownership. We offer industry-leading compensation and benefits, including excellent healthcare coverage, to our employees.
Role Summary:
We are seeking a talented and experienced Content Specialist to join our dynamic team. The ideal candidate will have a strong background in content marketing, preferably within the B2B SaaS industry. As a Content Specialist, you will be responsible for creating and managing various content formats, including newsletters, ebooks, blogs, and video scripts, to effectively communicate the value of Plivo's products. You will report directly to the Head of Growth Marketing and work closely with the Head of Content Studio to produce highquality video content.
Key Responsibilities:
- Develop and execute a comprehensive content strategy that aligns with Plivo's marketing and business objectives.
- Create engaging and informative content across multiple formats, including newsletters, ebooks, blogs, video scripts, white papers, and case studies.
- Collaborate with the Head of Content Studio to produce compelling video content that showcases Plivo's products and solutions.
- Optimize content for SEO to increase organic traffic and improve search engine rankings.
- Monitor and analyze content performance metrics to refine content strategies and improve engagement.
Qualifications:
- Bachelor's degree
- Minimum of 4+ years of experience in content marketing, preferably within the B2B SaaS industry.
- Proven track record of creating high quality content that drives engagement and conversions.
- Strong writing, editing, and proofreading skills with exceptional attention to detail.
- Familiarity with SEO best practices and tools.
- Excellent research and analytical skills.
- Ability to work independently and collaboratively in a fast paced environment.
Perks & Benefits :
- Remote first culture.
- Home office Infra Allowance.
- Industry-leading compensation and benefits.
- Premium Healthcare/Wellness benefits for Employee and Family.
- Open culture and working with a young and dynamic team.
- Career advancement opportunities.
- Generous vacation policy leading to great work life balance.
