Content Marketing Manager

At Similarweb, we are revolutionizing how businesses interact with the digital world by revealing everything that happens online. Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people.

We’re looking for a Content Marketing Manager reporting to the Global Director of Content Marketing.

Why is this role so important at Similarweb?

As a Content Marketing Manager for our Field Marketing teams worldwide, you will create, edit, and support high-quality, data-driven content that enhances customer experiences, communicates our unique value proposition, and supports our marketing sales funnel. The role demands expertise in editing, creative writing, content creation, and data analytics, along with a passion for marketing. You must be a self-starter, pay careful attention to detail, and be comfortable in an ever-changing environment.

This is a hands-on position, meaning you must have the ability to quickly turn around content requests for Similarweb’s field marketing teams worldwide and support the execution of multiple content deliverables simultaneously. If you excel at turning content into gold, know performance marketing, data storytelling, and competitive intelligence, this opportunity is for you.

So, what will you be doing all day?

Your main stakeholders are our regional Field Marketing teams, where you’ll deliver content that drives sales in each region.

• Copywriting and developing creative concepts for content and insights creation, along with marketing tactics run by Similarweb’s Corporate Marketing, PR, and Field Marketing teams. You’ll focus on marketing, sales, research, data, and SEO audiences, ensuring high quality, clarity, and consistency of messaging throughout
• Working closely with the company’s product, solutions, and marketing teams to execute comprehensive, goal-based content for use by our Go-To-Market teams in North America, EMEA, and APAC
• Collaborating with our PR team to support content that drives brand awareness in the press
• Developing and editing content that addresses marketing practitioners' and digital leaders' priorities and challenges
• Optimizing content for various marketing channels, including events, PR, blogs, social media, websites, email, video, webinars, and more

This is the perfect job for someone with:

• A minimum of 4 years of experience managing content as a content manager, specifically in a SaaS or tech company
• Excellent copywriting, editing, creativity, and communication skills
• A passion for content creation and data analytics
• Hands-on experience with long-form content and meeting KPIs within a campaign and marketing setting
• Self-motivation and the capability to manage multiple projects, stakeholders, and content areas
• Very strong interpersonal skills and the ability to navigate complex organizations
• The ability to interpret and explain graphs, tables, and quantitative insights
• A collaborative and solution-oriented approach
• Intellectual curiosity and a data-driven mindset
• Experience with marketing tools like WordPress, Miro, Google Analytics, Flourish, Infogram, Canva, Airtable, Grammarly, Asana, and Slack
• SEO content know-how and experience (advantage)
• PR and thought-leadership experience (advantage)
  
  

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity, and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.