Content Marketing Manager

Application Deadline: Wednesday, May 8 (11:59pm ET)

Location: Canada (Remote), EST-PST working hours

Pay Range: 70,000-85,000 CAD

About Girlboss

Girlboss is a modern media company on a mission to give ambitious women the tools and mindset to succeed on their own terms. The world of work is radically changing and with it, the path to success. Whether you’re an entrepreneur, a professional, a freelancer—or a bit of all three, consider us your navigator for the future of work. We’re here to spark the thrill of possibility, to inspire and inform, so that you can find success on your terms.

As a modern media brand, Girlboss creates engaging, resonant content for our audience of 2.4M+ across multiple channels. These include our website, where we post long-reads, how-tos and profiles, and Girlboss Daily, our must-read morning newsletter. Girlboss Radio is our iconic podcast, which brings listeners career advice they can actually use, via conversations between host, Avery Francis, and an impressive roster of guests. We help our community level up through our job board, Girlboss Jobs, prioritizing roles with salary transparency, and providing a variety of resources with the help of our favorite career experts and thought leaders.

Girlboss is powered by a small and mighty fully remote team.

The Opportunity:

Reporting to the General Manager, the Content Marketing Manager will lead strategy and growth within the content team, while organically adding value to our community and maintaining the Girlboss brand identity across all channels. This role sits within our talented content team, who bring our hit newsletter, podcast and social channels to life each day. Consider the Content Marketing Manager the strategic arm of this team, one that channels their storytelling into measurable growth. Plus, you’ll be instrumental in driving the content programming to support our recently launched courses.

We’re seeking a skilled copywriter with a strong analytical and data-driven mindset to lead growth acquisition efforts, with a primary focus on subscriber and channel growth. This role is ideal for someone driven by achieving measurable results, while also possessing an intuitive understanding of themes and topics important to our audience of ambitious and career-driven women.

In this role, success will be achieved by creating compelling content and campaigns that resonate with the Girlboss audience and leveraging both paid and organic growth efforts. Additionally, success will be driven by monitoring campaign performance against benchmarks and optimizing social, web, and email content by leveraging our data and objectives.

Responsibilities include:

• Create and execute content marketing campaigns to increase brand awareness and engagement across email, social, SEO and audio 
• Write, edit, and proofread content across platforms, including website, newsletter, podcast, and social media channels (with support of the content team)
• Concept and execute compelling, conversion-optimized content for Girlboss Courses and the Girlboss Job board
• Oversee and implement strategies to drive growth through digital acquisition channels, including Meta Ads, podcast ad placements, SEM/Google Ads, and organic growth
• Day-to-day management of Girlboss’ content calendar, web, SEO optimization, and paid marketing channels 
• Track and analyze content performance, making data-driven decisions and recommendations to optimize content strategy and increase traffic 
• Conduct A/B tests and experiments to drive optimization
• Audit, review, and analyze user behaviour to continually improve our conversion metrics and audience segmentation
• Collaborate with the content team, freelancers, and agencies on executing strategic initiatives, aiming to inform, entertain, and inspire action through the content and experiences we create.

Requirements

• 4+ years of experience in content marketing, preferably in the digital media industry
• Exceptional writing and editing skills with a keen eye for detail 
• Highly creative storyteller with a proven ability to build online audiences
• Deep knowledge of analytics available on all social platforms, with the ability to translate organic engagement into actionable insights to inform content decisions
• Experience in developing, executing, and monitoring content marketing strategies
• Knowledge of audience journeys and email segmentation 
• Ability to collaborate effectively with cross-functional teams and manage multiple projects and priorities.
• Always on top of the latest digital media features, news, and trends 
• Self-motivated and proactive, with a strong sense of ownership and accountability
• Ability to thrive in a scrappy, remote startup environment 
• Embodies our core values and can drive our mission forward with integrity

Benefits

• Flexible, fully remote culture

• Comprehensive medical and dental benefits
• Unlimited sick days (we support menstrual leave as well!)
• 5 annual personal days
• 3+ weeks of vacation 
• Annual holiday shutdown (paid, fully offline between Christmas and New Year’s)
• 3 additional paid days off per year to volunteer for a cause of your choosing
• 1 additional paid day off for your birthday
• Laptop stipend

*Benefits may vary depending on the geographical location where you work.

Girlboss is an equal opportunity employer. We prohibit discrimination based on legally protected classes in accordance with applicable federal, provincial and local laws including ethnic origin, religion/belief, disability, age, sexual orientation and gender identity/gender expression. For any accessibility-related assistance, please share in your application.

We thank you for considering this opportunity and thank everyone who took the time to apply. Please note that due to the high level of applicants only successful applicants will be notified. We appreciate your patience as we review all applications.