Content Marketing Manager, APAC

Job Summary:

The Content Marketing Manager will be responsible for developing and evolving a comprehensive content strategy for Klaviyo's key APAC GTM segments. This role will lead content-driven initiatives and campaigns — including customer story development, white papers, videos, podcasts, email copy, presentation narratives, and webinars — while also taking on additional responsibilities across the team and within the wider marketing organisation as needed.

Supervisory Responsibilities:

• None.

Duties/Responsibilities:

• Drive content creation aligned with audience-centric demand generation, pipeline acceleration, and customer growth strategies.
• Collaborate closely with members of the marketing, sales, partnerships, and customer success teams to ensure alignment on key insights, themes, deliverables, and outcomes.
• Identify and execute high-impact, high-visibility content opportunities that resonate with target segments and are relevant to current trends and industry topics.
• Source market research and consult marketing experts for audience insights and additional content direction.
• Become an expert on Klaviyo’s customers, their challenges and opportunities, and contribute to building advocacy for the brand.
• Understand and create content to drive SEO impact, ensuring our owned media is up-to-date, relevant, and driving outcomes.
• Ensure editorial integrity and quality in published content and creative assets, including reviewing and/or editing the work of third-party agencies.
• Proactively identify opportunities to repurpose, repackage, and/or refresh existing global content for local audiences and distribution channels.
• Work with Klaviyo's legal team and cross-functional leaders to ensure content strategies are compliant with applicable regulations and Klaviyo's policies and best practices.
• Accurately forecast and track/report on marketing metrics and KPIs to demonstrate how your work impacts the numbers. Use data to make recommendations on what content should be created or optimised.
• Maintain organisation and status updates for assigned projects, including using shared tracking systems and following up with stakeholders as needed.

Required Skills/Abilities:

• Strong understanding of the full marketing funnel and how content plays a strategic role in driving both short- and long-term business results.
• A gifted storyteller, writer, and/or producer with the ability to work autonomously.
• Ability to craft compelling stories with maximum relevance for internal stakeholders and the target audience. This includes diving deep into topics and customer segments, producing technical or industry-specific content, and translating complex ideas into easily digestible pieces for general consumption.
• Experience producing exceptional video/audio content, with a strong understanding of how to keep the content production process moving smoothly.
• Strong analytical skills for researching topics and distilling critical issues.
• Detail-oriented with excellent organisational and time-management skills.
• Strong ability to prioritise and justify trade-offs with data; demonstrates sound judgment in identifying opportunities versus impact.
• Deep understanding of, and commitment to upholding, high editorial standards and integrity.
• Willingness and ability to become a Klaviyo expert, with a thorough understanding of our products, solutions, and customers to perform this role effectively.
• Curiosity, humility, creativity, and a strong interest in playing an important role on a small team.

Education and Experience:

• 7+ years of B2B content marketing or ecommerce tech content marketing 
• BA/BS degree in Journalism, Marketing, Communications or related field
• Demonstrated experience and understanding of digital marketing channels and strategies (Blog, Search, Social, Video, Email, etc) and written communication designed to drive action
• Prior experience working with business software, including Google Docs, Google Analytics, and Content Management Systems (CMS)
• Experience developing high-impact content (measured by industry-standard KPIs or OKRs), such as case studies for ecommerce and/or B2B customers
• Broader experience in multiple marketing functions—you’re a content expert, but you deeply understand most B2B marketing activities

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

Please note that job responsibilities may change from time to time. 

Your team lead will be the most up to date source for job expectations.