Content Marketing Lead

We are seeking a Lead Content Marketer to own and execute our content strategy for B2B audiences, with a focus on enabling and scaling our full-funnel marketing efforts. This role will drive the creation and distribution of content across digital channels, the web, and events. As a senior individual contributor, you’ll be responsible for creating impactful, conversion-focused content that supports marketing initiatives throughout the buyer’s journey.

What you’ll be doing: 

• Full-Funnel Content Development: Execute a content strategy developed with the Associate Director of Content that supports all stages of the marketing funnel—from awareness to decision-making—across digital, web, and events.
• Digital Campaign Execution: Create and manage content that fuels digital marketing efforts, including paid ads, email campaigns, social media, and web copy, ensuring alignment with demand generation and lead nurturing goals.
• Web Content Management: Optimize and scale web content to enhance user experience, increase engagement, and drive conversions. Collaborate with design and development teams to ensure content is effectively integrated across our website and landing pages.
• Event Content Strategy and Production: Develop content that supports live and virtual events, including webinars, conferences, and industry panels. Create compelling event assets such as presentation decks, speaker guides, and follow-up materials that align with event objectives and drive post-event engagement.
• Cross-Channel Collaboration: Work closely with the broader marketing team, including digital, product, and event marketers, to ensure cohesive messaging and content strategies across channels.
• SEO and Analytics: Leverage SEO best practices to optimize content and use data analytics to measure performance, making data-driven adjustments to enhance content effectiveness and funnel progression.
• Sales Enablement Support: Collaborate with sales teams to produce content that supports different stages of the sales funnel, from top-of-funnel awareness pieces to mid- and bottom-of-funnel case studies, one-pagers, and client presentations.
• Scaling Content Production: Identify opportunities to repurpose and scale content across different channels and formats, ensuring that messaging remains consistent while adapting to specific audience needs.

What success looks like in this role: 

• Timely completion of projects against SLA’s
• Customer/Member satisfaction via survey responses
• Meeting or exceeding engagement metrics set by channel owners (eg. Social, Email)
• Internal stakeholder satisfaction with work product conducted via surveys

What we expect from you:

• Proven experience in content marketing, preferably with a focus on B2B and full-funnel strategies.
• Strong ability to produce content for digital, web, and event-based platforms, ensuring that content supports both awareness and conversion goals.
• Experience optimizing content for websites, landing pages, and SEO.Hands-on experience with creating content that supports lead generation, nurturing, and sales enablement efforts.
• Strong writing, editing, and storytelling skills.
• Familiarity with content management systems (CMS), email marketing tools, and analytics platforms like Google Analytics, HubSpot, and Ahrefs.
• Ability to work cross-functionally and manage multiple projects independently in a fast-paced environment.

The target base salary range for this position is $127,400 - $165,700, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

Hypergrowth meets impact

What to expect working here:

• You will be held accountable to an exceptionally high bar and impact
• This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
• You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you
• You will create processes & products that have never existed before
• You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be
• Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

• You get to be surrounded by some of the brightest minds in the field  
• You get to learn and grow at an extremely accelerated pace
• You will experience transparency, integrity, &  humility from leadership 
• You will be empowered to constantly challenge the status quo
• You get the space to experiment & innovate
• You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
• You will become more resourceful and resilient
• You get to be part of a winning team that opens doors in the future

Benefits provided by Spring Health:

Your Total Health:

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge. 

You And Your family:

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses

Supporting you financially through:

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
• Focus Fridays: no meetings, no distractions, just time for you to get work done.
• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
• Up to $1,000 Professional Development Reimbursement per calendar year.
• $200 per year donation matching to support your favorite causes

Our privacy policy: https://springhealth.com/privacy-policy/

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.