Content/Graphics Design Lead

ABOUT ALU

ALU provides higher education for a higher purpose. Our students declare missions, not majors.
They develop the real-world skills to take on the world’s most pressing challenges. And they take ownership of their learning from day one through our peer and student-led approach – because ALU believes in the power and agency of young people to start shaping the future right now.
Together with a world-class faculty and staff, our students are igniting a ripple of positive impact across Africa and the world.

HOW WE WORK

As a high-growth start-up, the ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely new.

The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguarding.

ABOUT THE ROLE

ALU is entering an exciting phase of growth, and we are seeking an experienced and results-driven Content/Graphics Design Lead. The role is responsible for  spearheading the creation and execution of visual content across multiple platforms, ensuring consistency with the ALU brand identity. This role requires a blend of creativity, leadership, and technical skills to produce engaging and effective designs that resonate with our target audience. You will work closely with the marketing, student recruitment, admissions, product, and other Business units to develop and implement design strategies that enhance our brand presence.

RESPONSIBILITIES

• Lead the design team in the creation of all visual content, including graphics, videos, social media posts, presentations, and marketing materials.
• Develop and maintain the ALU brand identity, ensuring all designs are consistent with our brand guidelines.
• Collaborate with the marketing team to create compelling campaigns that drive engagement and conversions.
• Oversee the production of multimedia content, from concept to final output.
• Manage multiple design projects simultaneously, ensuring timely delivery and high-quality standards.
• Stay updated with industry trends and best practices to continually improve design processes and outcomes.
• Mentor and provide guidance to junior designers, fostering a culture of creativity and excellence.
• Conduct regular design reviews and provide constructive feedback to the team.

REQUIREMENTS

• Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
• At least 5 years of experience in graphic design, with a portfolio showcasing a range of creative work.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Canva).
• Strong understanding of typography, colour theory, and layout design.
• Excellent communication and leadership skills.
• Ability to work collaboratively and manage multiple projects.
• Experience in video editing and motion graphics is a plus.