Content Creative

Job Title: Content Creator

Reports to: Senior Content Creative

Direct Reports: TBC

Kooth is a fast growing business with a social purpose. Listed on the London Stock Exchange (LSE:KOO), our mission is to provide welcoming and effective digital mental health support to the nation.

Working in partnership with the NHS, we are already the UK’s largest digital mental health platform for young people aged 10-25. We are now rapidly expanding into supporting the NHS adult population, providing corporate solutions to help build mentally healthy businesses, and expanding internationally.

Role Objective

Create and distill sparkling, multi-format and on-message content (blogs, case studies, infographics, report, etc) for a range of channels, with a focus on our buyer audiences.

Responsibilities

Content creation and content marketing

• Demonstrate ability to respond to internal briefs, ensuring you understand the project aims, can prioritise the work appropriately and deliver content to a high standard and to deadline
• Working with internal experts (eg design, clinical), use your creativity to create compelling and effective audience-focused and SEO compliant content that set us apart from our competitors
• Demonstrate ability to create a range of content, from blogs, articles and case studies to infographics, podcasts, videos and reports, ensuring that each piece carries clear brand messaging
• Where possible, ensure content created is aligned across teams and channels and/or repurposed from existing library
• Where appropriate, work with the design team to create visuals appropriate to each audience and in line with our brand
• Ensure output is accurate, high quality, clinically safe and in line with our brand
• Support with collaborative participation projects, working with people with lived experience to create content which will help and support others
• Work with colleagues to repurpose content for different audiences via different channels, including socials and our website

Research and planning

• Stay on top of industry trends and research, proactively suggesting ideas for new content
• Monitor competitor activity ensuring our content is distinct and communicates our brand personality effectively
• Forge relationships with internal experts you can call on for support with projects

Editorial management

• Plan and maintain content calendar aligned to reactive and proactive campaigns
• Bring in and work with content freelancers when appropriate

Measurement and reporting

• Measure and monitor relevant web pages, landing pages and social media traffic data to ensure we are driving up awareness and engagement, taking appropriate actions to improve metrics 

• Deliver against agreed metrics covering relevant aspects of your role and results achieved

Requirements

• Proven ability to develop and implement effective content marketing strategies.
• Successful track record of managing end-to-end content projects.
• Strong skills in prioritization and meeting deadlines consistently.
• Experience in optimizing content budgets for maximum impact.
• Proficient in utilizing various data analysis tools.
• Ability to interpret and analyze data to inform content strategies.
• Establishing and maintaining effective content creation processes.
• Leadership experience in guiding content teams.
• Flexibility in adapting editorial style to diverse content needs.
• Hands-on experience using tools to evaluate and optimize content impact.
• Track record of preparing comprehensive content performance reports.
• Skill in crafting compelling, brand-aligned copy.
• Ability to ensure content aligns seamlessly with the brand narrative.
• Creative approach to content development.
• Proven ability to maintain precision in all aspects of content creation.
• Demonstrated initiative and success in implementing solutions independently.
• Consistent focus on achieving content marketing objectives.
• Demonstrate empathy and understanding in content creation for diverse audiences.

Education/Qualifications

Essential -

• Degree in marketing, journalism, or other relevant field
• Min 3 years of work experience

Desired -

• Experience in mental health desirable but not essential

Benefits

Are you looking for a fulfilling career with attractive perks and a supportive work environment? Look no further! We're excited to offer an incredible opportunity with a range of benefits that cater to your professional growth, well-being, and work-life balance.

1. Competitive Salary:

Up to £35,000 based on experience

2. Generous Annual Leave:

Enjoy 28 days of annual leave, in addition to public holidays, providing you ample time to recharge and spend quality moments with your loved ones.

3. Professional Development:

Benefit from our yearly professional training programmes, tailored to your career aspirations and designed to enhance your skills and knowledge.

4. Financial Security:

Secure your financial future with our pension contributions and annual company share option awards, giving you a stake in the success of the company.

5. Health and Well-being:

Prioritize your health and well-being with our comprehensive AXA Health Insurance and access to an Employee Assistance Programme (EAP). The EAP offers 24/7 telephone mental health support and access to GP consultations, ensuring your mental and physical health are taken care of.

6. Life Assurance:

Gain peace of mind knowing that you're covered with life assurance, providing up to four times your annual salary to your loved ones in the unfortunate event of your passing.

7. Flexible Working:

Embrace the flexibility of remote working, allowing you to create a work-life balance that suits your needs and maximizes your productivity.

8. Lifestyle Benefits:

Participate in the Cycle to Work Scheme, promoting a healthy and eco-friendly lifestyle, and take advantage of our Incapacity Income Protection to safeguard your financial stability in case of unforeseen circumstances.

At Kooth, we are committed to fostering an inclusive and diverse workplace that values and embraces the unique contributions of every individual. We believe in equal opportunities for all, regardless of race, colour, religion, gender, gender identity or expression or sexual orientation.

Our dedication to creating a fair and unbiased environment is reflected in all aspects of our recruitment, hiring, and employment practices. We strive to provide a work environment that is free from discrimination, where every employee is treated with respect and dignity.

Request for Reasonable Adjustments:

We are dedicated to providing reasonable adjustments to applicants and employees with disabilities or individuals who require accommodations to participate in the application process, interviews, or job-related tasks. If you require any reasonable adjustments to ensure your equal participation in our recruitment process, please inform our Human Resources team.

Your openness will allow us to work together to provide appropriate accommodations and ensure a fair and accessible application and employment experience for everyone.

Kooth plc is committed to our responsibilities for safeguarding and promoting the welfare of children, young people and vulnerable adults . We are committed to recruiting candidates who share this commitment to safeguarding, and therefore we apply robust recruitment and selection procedures to ensure that the people selected are right for the job, and that all candidates are appropriately screened prior to appointment. This will include a DBS check.