We are seeking a talented and creative Content and Copywriting Associate to join our dynamic team. In this role, you will be responsible for crafting compelling content that enhances our brand presence, engages our audience, and drives business growth. You will work in the marketing team to develop and execute content strategies that align with our business objectives.
Key Responsibilities:
- Content Creation:
- Develop and produce engaging content, including blog posts, articles, whitepapers, case studies, infographics, and social media posts that resonate with our B2B and B2C audiences.
- Craft compelling copy for marketing campaigns, email newsletters, websites, and other digital platforms.
- Content Strategy and Planning:
- Assist in the development and execution of a comprehensive content strategy that aligns with the marketing and business development goals.
- Plan and manage a content calendar to ensure timely delivery of high-quality content.
- Social Media Management:
- Manage Renda Africa’s social media accounts, including LinkedIn, Twitter, TikTok, Facebook, and Instagram.
- Prepare and schedule social media content tailored to the target audience’s preferences and behaviors.
- Engage with followers, respond to comments, and monitor social media interactions to foster community engagement and drive leads.
- SEO and Keyword Optimization:
- Implement SEO best practices to optimize content for search engines and improve organic search rankings.
- Conduct keyword research and incorporate relevant keywords into the content.
- Collaboration and Support:
- Work closely with the Marketing & Communications Head to ensure content supports digital marketing campaigns and initiatives.
- Collaborate with the Product, Growth & Operation teams to align content efforts with overall marketing strategies and business objectives.
- Performance Tracking and Reporting:
- Monitor and analyze content performance using analytics tools, providing insights and recommendations to optimize future content.
- Report on content KPIs and contribute to marketing performance reviews.
- 2-3 years of experience in content creation, content marketing and social media management
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience in content creation and copywriting, preferably within the logistics or e-commerce industry.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO principles and social media best practices.
- Ability to create compelling narratives that resonate with target audiences.
- Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously.
- Proficiency in content management systems (CMS) and social media management tools.
- Creative thinking and a keen eye for detail.
- Strong communication and teamwork skills.
Who you are:
- You are obsessed with storytelling. You enjoy writing content that helps people find purpose, meaning and growth.
- You have a good eye for detail and making decisions based on data.
- You are looking for something more than a job, you want to do what you love and have fun doing it in the process
