Competitive Intelligence Manager
Remote U.S.
WHO WE ARE
Certinia (formerly FinancialForce) delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company's Professional Services Automation (PSA), Customer Success, and ERP solutions—delivered on Salesforce’s leading cloud platform—provide services businesses with the intelligence and agility to deliver high-quality services, elevate customer experiences and accelerate growth. Headquartered in Austin Texas, with offices around the world, Certinia is backed by Haveli Investments, General Atlantic and Salesforce Ventures. For more information, visit www.certinia.com.
THE ROLE
As a key member of Certinia’s Operations team, you'll play a vital role in driving our success within the competitive observability landscape. You'll delve into competitor strategies, offerings, and market positioning to empower our sales, marketing, and product teams to win.
WHAT YOU WILL DO IN THIS ROLE
- Competitive Monitoring: Proactively monitor competitors' activities across product releases, marketing initiatives, pricing strategies, partnerships, and industry trends
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Deep-Dive Analysis: Delve into key competitors, analyzing their technologies, messaging, target markets, and sales methodologies to uncover strategic insights
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Win/Loss Intelligence: Gather and synthesize win/loss data, pinpointing factors that drive customer choices and highlighting competitor vulnerabilities
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Sales & Marketing Enablement: Create compelling battle cards, playbooks, and insights tailored to differentiate Certinia, directly supporting sales and marketing efforts
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Strategic Product Insights: Share actionable findings and recommendations with leadership to guide product development, marketing messaging, and competitive strategies
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Information Management: Leverage competitive intelligence tools (e.g., Klue) to centralize knowledge, ensuring easy access for relevant teams.
WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE
- 5+ years of experience in competitive intelligence, market research, or a related field within the SaaS industry.
- Demonstrated expertise in analyzing observability solutions or similar complex technologies (cloud, IT infrastructure, etc.).Strong analytical skills with the ability to transform data into strategic recommendations.
- Excellent written and verbal communication; ability to present findings clearly to diverse audiences
- Self-starter mentality with an insatiable curiosity and drive to unearth insightful information.
- Experience with competitive intelligence platforms like Klue is strongly preferred.
- Experience with other information-gathering and analysis tools is a plus
Salary Range: $97K - $133K
Certinia annually assesses our compensation and benefits strategies to ensure a best-in-class total rewards package. New hire base pay is dependent on job-related, non-discriminatory factors such as experience, tenure, growth potential, team parity, geo, etc. Base pay is one part of the Total Rewards that Certinia provides to compensate and recognizes employees for their work. Certinia provides other elements including best-in-class benefits, variable pay offerings, remote work opportunities, flexible time off, parental leave, 401(k), HSA and FSA plans, and more.
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