Community Strategist

Department: Social & Content

Location: London

Contract type: Permanent

Full Time/Part time: Full Time

Reporting into: Strategy Director

About Ogilvy: 

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Molson Coors (owner of Madrí beer), Valeo Foods UK (owner of Kettle Chips and Rowse Honey), Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.  

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year. 

The Role:

At Ogilvy, we’ve made it our mission to help make brands matter. We’re creative, hungry, enthusiastic, and importantly, we’re digital natives. We live in the feed. We have the right conversations with the right people, so that our clients can find the right people, at the right times, and in the right places for their brands. 

We’re lucky enough to sit within a fully integrated Ogilvy team of 1,000 communications experts and reap the benefits of a deep pool of shared knowledge and collaborative thinking. 

Our Social and Content team comprises 80 social specialists, so we can offer expertise across a myriad of disciplines. We use data-driven strategic insights to deliver amazing creative 

content that drives effective results to make brands really matter and have all the tools to deliver best-in-class content programmes daily. 

If that still sounds like somewhere you want to be, read on. 

This role sits within our strategy team and growing community management practice. We see community management as a strategic tool which can help brands build authentic communities and engage audiences to drive business, which is why we have created this hybrid role which can lead you into a career in social strategy. 

You’ll be responsible for: 

• Interpreting client briefs 
• Understanding social trends and consumer insights 
• Recommending the right channels and formats to your clients, based on your advanced knowledge of social channels and keeping up to dates with evolutions 
• Conducting social audits and SWOT analysis to understand client’s and competitor’s presence 
• Defining how community management can help clients reach their objectives 
• Using key research sources (Mintel, TGI, WARC, Google Analytics) to find insights and anchor your recommendations in data 
• Using social management and analytics tools (Sprinklr, Google Trends, Meta Insights, Sprout Social, Brand watch) to publish content and analyse performance 
• Reporting on social performance and making recommendations for optimisation 
• Engaging with your client’s audience on social channels, prevent and manage potential crisis

A bit about you: 

We love to hear about people with varied background and are flexible on whether you have come from an agency of client background. This role is for you if: 

• You have good copywriting skills and are comfortable writing social media posts and engaging with consumers on social media 
• You are a social media enthusiast and keep up to date with this constantly moving industry 
• You have analytical skills and have experience developing social media content strategies 
• You have experience managing social media accounts through social media management tools 
• You are excited about interacting with stakeholders – junior to senior, and know how to educate and convince them of your strategy 
• You love working in a team in a collaborative and supportive way

How we help you Thrive:    

•  25 days annual leave + 1 Volunteer Day 
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year 
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance