Community Manager

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

As a Social Specialist / Community Manager you will lead the community management on a robust food and beverage account developing strategic approaches for audience growth, crafting custom responses and content for audience engagement and helping us achieve maximum impact of the overarching brand story.

You enjoy building deeper engagements with your audience, analysing and optimising strategies and content to grow the brand community and reputation on social, and keep up to date to the latest social media and cultural trends.

You will be working within a borderless team model to service client needs, you will be required to provide strategic direction and leadership within the group. You will be charged with working collaboratively with a team from different functions and capabilities – from brand, intelligence, creative, media, and production aspects of the book of business. 

What You’ll Do 

• Monitoring (people and tools) of Social channels across brands by being the social media experts to respond to users and engage with positive brand sentiment.
• Publishes content on Social channels.
• Responsible for Sprinklr tagging on content in daily basis.
• Maintain a strong understanding of social platforms and take an active role in all aspects of a social media intensive project — identifying the brand’s issues, running competitive benchmarks, forming recommendations, building the architecture of proactive messaging, and reactive engagement. 
• Lead unplanned/opportunistic content for the represented markets
• Interact with Social team and local SX team regularly, in order to prepare processes and operational flows for channel and content management.
• Brief and coordinate with interdisciplinary team to prepare well informed community management strategies around cultural moments and crisis communication. 
• Monitor social media platforms and respond to and escalate audience comments as needed (this could include, but is not limited to: Facebook, Messenger, TikTok, Twitter, Line and YouTube).
• Collaborate with analysts and media planners to report on channel results – specific data with strong learnings and recommendation for clients.
• Keep up to date and provide recommendations on cultural events, news stories, social trends that may impact audience interaction with our clients’ brands

What You’ll Need  

• 2-4 years in social marketing and/or community management.
• Experience with leveraging social publishing tools/platforms (such as Sprinklr, Netbase, etc.) and a confident writing ability.
• Active user of social platforms preferably with a finger on pulse of the latest trends/happenings.
• Passionate and has genuine interest in people (i.e.: consumers/ fans) to build meaningful relationship & conversations with consumers in social platforms.
• Strategically strong. Understands the client’s business and is able to connect business challenges with social strategies/tactics.
• Ability to work effectively, proactively, and seamlessly amongst an integrated agency team.
• Good grasp of communication, organizational and time management skills with a proven ability to independently manage multiple priorities in a fast-paced environment.
• Analytical skills and spreadsheet capabilities.
• Client-facing experience with a comfort level for engaging with key senior decision-makers from both the client and agency sides.
• Interest, experience, and/or comfort level in working on a leading FMCG global brand.
• Experience in food and beverage.
• Preferably with creative mindset and able to work together with Content team to bring an idea to live for their represented markets

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.