We’re seeking a passionate Brand & Community Manager to elevate our brand presence and foster an engaged community of educators, school leaders, and stakeholders within the international school ecosystem. This role focuses on both online and offline community-building initiatives, content creation, and strategic brand management. You’ll collaborate with the rest of the marketing team, as well as personal development and customer experience teams, to develop campaigns that resonate with our target audience and foster long-lasting relationships.
KEY RESPONSIBILITIES
Brand Management:
- Brand Strategy: Develop and execute a brand strategy that aligns with the company’s goals, ensuring consistent messaging, tone, and positioning across all touchpoints.
- Brand Awareness Campaigns: Plan and execute brand awareness campaigns that highlight our unique value propositions, leveraging digital channels, industry partnerships, and educational events.
- Thought Leadership: Position the company as a leader in the international school space by managing the development of blog posts, newsletters, whitepapers, webinars, and speaking engagements at industry events.
- Social Media Strategy: Manage social media presence across relevant channels (e.g., LinkedIn, Twitter, Facebook, Instagram), driving engagement, growing followers, and increasing brand visibility in the international school market.
Community Engagement & Growth:
- Community Building: Lead our engagement in the existing online and offline community of international schools by fostering meaningful interactions and engagement across platforms such as social media groups and events.
- Engagement Strategies: Design and implement community engagement programs, including webinars, Q&A sessions, online meetups, and content-sharing initiatives to encourage active participation.
- Influencer Partnerships: Identify and collaborate with influencers and thought leaders in the international education space, including our own brand ambassadors, to co-create content and amplify the company’s reach.
- Event Coordination: Organize and participate in virtual and in-person events, conferences, and webinars to engage with the community and raise awareness of the platform’s benefits.
Requirements
Who are we looking for?
- Experience: 5+ years of experience in brand marketing, community management, or a related field, preferably within EdTech, SaaS, or international education.
- Brand & Community Expertise: Proven ability to build and manage brand strategies and foster engaged communities, both online and offline.
- Content Creation: Strong storytelling and content development skills, with experience creating engaging written and multimedia content for diverse audiences.
- International School Knowledge: Familiarity with the international school market, including the unique challenges and needs of educators, administrators, and school leaders.
- Digital Marketing Skills: Experience managing social media platforms, community forums, and online engagement tools, and using HubSpot as well as analytics tools such as Google Analytics to track performance
- Event Management: Experience organizing and coordinating webinars, conferences, or other events to drive community engagement.
- Strong Communication Skills: Excellent written and verbal communication skills, with the ability to engage and inspire a diverse audience of international educators and school administrators.
- Collaboration: Ability to work cross-functionally with marketing and customer experience teams to ensure cohesive brand messaging and community engagement efforts.
DISCRIMINATION DECLARATION
All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.
Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.
Benefits
- Base salary is based on experience, and performance bonuses are based on KPIs
- Monthly Health & Wellness Allowance
- Office lunch & team socials
- Professional Development opportunities
- Unlimited book budget
- Additional benefits such as pension and 25 days holiday also apply
ABOUT FARIA EDUCATION GROUP
For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.
Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school-to-home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first-class training and support.
Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide.
Join us in our commitment to transforming education and empowering communities worldwide.
https://www.faria.org/careers
