Job Title: Communications Planning Director
Location: Manchester, United Kingdom
Reporting to: Client Lead
At mFuse, we are committed to creating an inclusive and equitable workplace where everyone feels valued and respected. We believe that diversity of thought, background, and experience enriches our work and drives innovation. We welcome applications from all qualified individuals and are dedicated to building a team that reflects the diversity of our communities.
Who Are We?
mFuse is a new kind of agency partner within the T&Pm Group. We exist to do what performance agencies and creative agencies cannot. Formed in 2019, we were born full service, and born digital.
mFuse connects talent and tech to drive growth for brands. We bring together content and distribution into a single, holistic end-to-end marketing solution.
Backed by WPP and GroupM and combined with the agility of an entrepreneurial partner-led mindset, our multi-discipline agency sits across two offices in Manchester and London. mFuse is focused on harnessing AI across all its outputs with all teams already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
Our teams blend creative, media, experience, and technology specialists from across our marketing practices. We fuse a performance mindset with breakthrough creativity to energise ambitious brands, fuelled by the latest innovations in AI.
Ultimately of course, we are our people. They are the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That is why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to be effective for their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the absolute best we can be.
The Role
We are looking for an enthusiastic and passionate individual to join mFuse as a UK Comms Planning Director. The role requires strong leadership, integrated media planning skills and advanced knowledge of traditional and digital media channels.
Key Responsibilities
•Lead on end-to-end cross-channel media recommendations and give clear direction to the team to ensure the approach is fuelled by insights/data and tells a clear story - pulling in cross-team and senior support as and when required.
•Support the Client Lead to manage team workflow, assigning responsibilities and supporting the strategic framework.
•Overseeing all outputs – ensuring that every document is closely quality controlled for excellence and delivered on time. Examples include media strategy, channel planning recommendations and campaign reviews.
•Lead and present regularly at client and agency meetings on a variety of different topics, with gravitas.
•Ensuring team knowledge of client business and industry/marketplace expertise to help clients meet their marketing priorities and deliver opportunities for growth.
•Coach, develop, and support the Planning Manager.
•Demonstrate ongoing appetite for new learnings, including proposing and pushing test & learn opportunities.
•Keep up to date with industry news so that you have an exceptional understanding of the media landscape and share with wider team.
•Behave like a true extension of the clients’ team and provide a senior point of contact for the client.
•Own financial day to day management of the account, for example, forecasting, reconciliations, payments, billings, financial tracking.
•Maintain good relations with external agencies, internal teams & media owners to understand what services and products exist that could help deliver our client’s business KPIs.
•Raise the profile of the account in the agency by producing, submitting, and publicly talking about our work.
•Collaborate closely with the creative team and develop an understanding of their tools and processes.
•Direct the preparation of competitor spend and audience insights reports
•Direct the creation of post-campaign-analysis reports.
•Oversee the internal briefing process to ensure data and insight-led planning is at the heart of what we do.
•Demonstrating understanding of wider WPP partner agencies and exploring opportunities to collaborate for the benefit of clients and mFuse.
Skills and Experience
•Demonstrates exceptional attention to detail. Someone who shows utmost pride in their work and their team’s contribution across every output – whether that is a report, a presentation or email.
•An initiative-taker who takes the initiative and develops solutions independently. Someone who thinks ahead about what deliverables are expected and can rally teams to ensure they are met on time. Someone who volunteers or creates opportunities to expand their experience & positively impacts those working at mFuse.
•Someone who demonstrates strong knowledge of media channels and the industry to the client and the wider team. Someone who consistently adds the ‘so what’ when leading planning, reporting, or commenting on facts & stats. Someone who demonstrates their focus on the long-term direction of the account and that they are across agency commercials.
•Someone with the ability to effectively manage multiple projects and priorities, whilst ensuring that work maintains a high standard. Someone who can manage their own workload and manage up and down accordingly.
•Is keen to challenge norms, seek new opportunities whilst being well informed and able to talk with authority about the current and future trends, in technology and media.
•Someone who can speak with authority with clients, gaining their respect and trust, so that they increasingly become the go-to client contact.
•You have a clear understanding of campaign evaluation, knowing which buying metrics will drive client’s marketing and business objectives.
•You bring an in-depth knowledge and application of core media tools including Nielsen Ad Intel, eTelmar, YouGov & MediaExplorer.
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