The communications manager for China will be responsible for planning and managing the development and implementation of external B2B and B2C communications strategies for Western Digital in China Mainland and Hong Kong. This will include PR activity around product launches, thought leadership campaigns, influencer marketing and support of events within the region.
Covering earned media (PR), influencer marketing, events and content development, with involvement in wider integrated campaigns, this role will take a lead role in regional communications in China (reporting into the global communications team) and will also work closely with local marketing teams on product launches and campaign support. The role requires close cooperation with key regional stakeholders in channel and product marketing and sales, as well as day-to-day management of the retained agencies team in the region.
Frequent travel within the region and infrequent international travel may be expected, depending on environmental factors.
Primary Functions
- Work with global communications, regional marketing and sales leads to deliver regional PR and integrated communications programs and campaigns across earned and paid media in China.
- Manage agencies to execute regional activities against agreed KPIs, translate international copy and help to generate local content.
- Support a reviews and awards program for consumer products.
- Develop and implement regional communications plans, aligned to business goals.
- Manage and assist in regionalizing and distributing product and company news.
- Manage 1-2-1 relationships with key media and influencers (using agency support where appropriate).
- Execute creative campaigns for momentum media activity outside main news cycle.
- Manage communications around key trade events in region.
- Support local marketing activities where required.
- Work closely with key regional contacts and act as a trusted advisor.
Required
- Bachelor’s degree in Communications, Marketing or related field of study.
- 7+ years of related professional experience (including management experience) within a public relations, communications or marketing function, whether in an international company or in PR agency.
- A strong background of B2B / enterprise technology experience.
- Substantial experience working with media and influencers on technology brands & products.
- Understanding of company’s strategic and competitive position together with a deep comprehension and interest in new technologies.
- Ability to gracefully handle multiple projects in a fast-paced, dynamic environment.
- Exceptional communications, writing and presentation skills.
- Metrics based approach and strong commercial acumen.
- The ability be able to interface with stakeholders at all levels, across departments and geographies and act as an advisor to regional leadership.
- Team player with excellent listening skills and diplomacy.
- Outstanding judgement and creative problem-solving skills.
- Fluency in Chinese and English.
Desirable
- Experience in creating and managing multi-channel communications campaigns for enterprise and consumer technologies.
- Experience implementing successful pan-regional or international programs, covering enterprise and consumer technologies.
- Strong media relationships in key technology press in China.
Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.
Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
