Communications Manager, Asia

ServiceNow, is seeking an experienced Communications professional to support and drive an integrated communications approach across the APAC sub-region of Asia (primary focus Singapore) with close integration to the Global Communications, Asia Sales and Marketing teams. The role will have responsibility across all areas of the modern-day communications mix including the creation and execution of thought leadership content campaigns that are executed through media engagement, customer references and advocacy, analyst/influencer relations and social media (paid and organic) programs.

This is a rare opportunity to really create, own and drive a truly integrated program, where your efforts and results will directly impact the growth and success of the business and you’ll be rewarded for doing so.

The role sits within the Global Communications team, reporting into the Senior Director Communications APAC, will work closely with the wider APAC Communications team and have a significant profile within the Asia Sales and Marketing teams. From time to time the Communications Manager will support on wider APAC and Global initiatives. The ideal candidate will be a storyteller, have a strong B2B tech background and experience in either or both agency and in-house communications environments and working knowledge of media, social and customer programs frameworks.

What you get to do in this role:

• Establish a local storytelling engine for the Asia sub-region, supporting brand awareness efforts
• Develop and execute integrated PR campaigns that tell the ServiceNow story in a compelling, digital way—accessible to consumers and businesses, and highlighting customers, partners and influencers
• Work closely with business units to identify and exploit trends that expand ServiceNow’s leadership
• Drive the PR, Social and Voice of Customer agencies that the support Asia business (primary focus Singapore)
• Research, identify and pitch innovative stories through multiple channels and work with stakeholders to take this out to the market
• Cultivate and engage relevant influencers to be evangelists.
• Help support and drive the partner engagement model
• Support ServiceNow’s annual user conference, Knowledge, and other regional events (World Forum, Summits, Executive Circles, F1) as needed

In order to be successful in this role, we need someone who has:

• Educated to degree level (B.A. in communications, journalism, marketing or business preferred)
• The ability to support the Senior Director in building a strategic communication program that leverages existing global storylines and integrates localized angles and nuances for impactful results
• Passion for storytelling and identifying trends
• 7+ years of public relations experience within PR agency/ in house environment
• Track record of creating and executing impactful PR campaigns
• Experience with tech, business and social media, a background in enterprise software and/or cloud computing a plus
• Proven experience in developing content, including blogs, bylines, key messages and fact sheets
• Excellent communications skills, both written and verbal, with attention to detail.
• Comfortable supporting and driving various agencies to deliver targeted tier one press and analyst coverage
• Entrepreneurial spirit, with a desire to own projects from start to finish.
• Outstanding project management skills and resourcefulness under tight deadlines
• Comfortable with ambiguity
• Creative and strategic approach to problem solving
• Ability to work well independently and as part of a global team
• Thrive in a fast-paced and ever-changing environment
• Be a hands-on “doer” in addition to logical planner

Success for this role will be measured by:


• The clear planning and execution of integrated campaigns across Communications and marketing that help support the business in its growth strategy
• Delivery of tangible results and the clear communication of them to the APAC Communications Senior Director and wider teams
• Demonstrated partnership and mutual respect with marketing counterparts in the region to deliver an aligned plan with results that help move the needle
• Clear ability to balance multiple stakeholders and deadlines both globally and locally both the global requests along with the local requirements

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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