Tinder, the most popular dating app in the world, is searching for a dynamic communications lead to join our remarkable team.
Tinder has always been driven by youth culture, and today, Tinder is used mainly by Gen Z. This group continues to influence society and challenge constrictive norms in the most profound ways. No other generation has significantly impacted the workplace, retail consumption, technology, politics, and culture in the same way.
It is this generation that we believe are driving the most change that we’ve ever seen in how we date, who we date and what dating is. Read more about how young people use Tinder today in “A Renaissance in Dating, Driven by Authenticity”, the second Future of Dating Report from Tinder driven by our Communications team.
There’s never been a more exciting time to work at Tinder! We’re doing something meaningful—helping people find their people. And talking about people – Authenticity and Inclusion are hardwired here at Tinder.
You’ll find opportunities to bring your light and create some best work of your life moments. You’ll be proud of the experiences you help create for humans all over the world. We are on a course to revolutionize how young adults meet and connect today; if you want to be a part of that… keep reading.
This is an exciting opportunity to mold, protect, and energetically share the compelling story of Tinder - as a progressive company, an innovative product, and a pop-cultural brand. The ideal candidate is a self-motivated individual with a profound understanding of the fast-changing media landscape in Japan (experience in Korea/ East Asia comms would be a plus) with an interest in swift decision-making, expert issues management, and spur-of-the-moment creativity.
As a generalist role, this role encompasses brand reputation driving strategy (consumer-focused comms), product communications (new features, innovation, and trust & safety) and corporate communications (crisis, reputation management and executive positioning). If you're known for your practical (read: level-headed), willing to take action approach, and creative brilliance, then this is the dream job you've been waiting for!
The Communications lead will report directly to the VP of Communications, APAC, and operate from our Tokyo office in a hybrid work environment which will require in office partnership 3x a week. This is not a remote role and requires fluency in English and native reading, writing and speaking skills in Japanese including a really deep and insightful grasp of the Japanese press and both traditional and new media landscape.
As the Communications Lead, your scope will include:
- Orchestrating and leading Japan communications strategies related to product and company narratives, as well as new product features , pr events and updates
- Collaborating with cross functional partners within Match Group and Tinder to promote culture , trust, safety, and inclusivity narratives.
- Partner with regional teams to build impactful global campaigns and brand narratives
- Devising and implementing a streamlined, concise, and creative local executive communications strategy
- Directly engaging with media, organic influencers and external partners regularly and consistently to deepen relations and build impactful exposure and understanding for the brand
- Crafting product-specific messaging and collaborating closely with product marketing, and safety teams.
- Managing the country budget efficiently and smartly to the benefit of the brand goals
- Being the spokesperson for ongoing storytelling in the markets
- Supervising agency resources and planning - balancing critical thinking and work at your end and using agencies effectively for implementation
Key Qualifications:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
