Communications Coordinator, GXG

Who We Are:

• Human-centered design practitioners, understanding best practices, regardless of technology or use case, and always putting people at the center of our solutions. 
• Digital content creators and strategists, applying best practices to key message development, evaluation of current client content, and identifying optimization opportunities. 
• Data-driven thinkers, grounding our insights and recommendations for growth in measurable data and context. 
• Innovators, leveraging design-thinking and other frameworks to keep our work fresh and help our customers adopt a mindset for change. We drive toward success with a spirit of experimentation and agility. 

How We Show Up to Work:

• Demonstrate a polished, professional relationship with colleagues & customers. 
• Assume positive intent. 
• Be collaborative. Create space for and be open to different expertise and experiences. 
• Be dependable and reliable for our customers and our colleagues. 
• Be organized and manage your own workload. 
• Be proactive. Be willing to jump in, not wait to be told. 
• Be willing to try something new, not dependent on documented examples. 
• Be empathetic. Consider the human experience, needs and motivations of our customers and our colleagues.  
• Be open to feedback. Listen with the same passion with which you want to be heard. 
• Be curious. Gather information and knowledge. Consider new ideas and approaches. Consider what you might not know. 

Security Requirements:

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program. 

Responsibilities:

• Support digital campaign execution for public sector clients across Granicus’ evolving suite of digital products, with a heavy focus on delivery across email, social media, SMS, and websites. 
• Draft and send content for clients’ various email, SMS, social media, and web-based campaigns aligned to best practices for each communication channel. 
• Incorporate plain language principles and storytelling techniques to ensure messages are easily understood and emotionally engaging. 
• Participate in developing, delivering, and managing technical solutions to support outreach requirements. 
• Ensure alignment of technical solutions with reporting needs, pulling data & insights to measure the effectiveness of campaigns. 
• Maintain proactive approaches to executing customer projects, demonstrating initiative, and following best practices. 
• Develop impactful calls-to-action (CTAs) and structure email content for readability using formatting techniques to enhance user experience. 
• Analyze customer data for effective audience segmentation and implement personalized messaging strategies for targeted email and SMS campaigns. 
• Design and execute A/B tests on subject lines, SMS copy, and content to optimize performance metrics. 
• Monitor and analyze the performance of email and SMS campaigns, using insights to refine messaging and improve future campaigns. 
• Become an expert on Granicus products and future product development by keeping abreast of new and upcoming enhancements to our platform. 

Qualifications:

• 1+ years of email campaign support, preferably in a digital/social media company serving government or at a government agency. 
• Strong understanding of email and web writing best practices, including adhering to proper reading grade levels and accessibility requirements. 
• Demonstrated ability to write clear and concise email, SMS, and web copy, with a focus on concise messaging and engagement-driving efforts. 
• Solid written, verbal, and presentation skills, with a passion for creative campaigns and content, preferably with customer-facing experience. 
• Ability to create content across email, SMS, social, and web, guided by best practices for A/B testing and data-driven insights. 
• Understand and use digital tools, technologies, and trends, leveraging those for customer success. 
• Consistently perform against simultaneous projects in a fast-paced environment. 
• Ability to be flexible in a changing work environment and work well under pressure. 
• Enthusiasm for working with government. Passionate about public service, citizen engagement, and all things digital. 
• Thrive in a fast-paced environment while demonstrating strong personal initiative and on-time delivery of project tasks and deliverables. 
• Maintain awareness and understanding of government news, as well as digital communications and industry developments that apply to the position and responsibilities. 
• Be hungry and passionate, have a collaborative spirit, and be committed to making a difference with communications and collaboration.