About Apollo Agriculture
Apollo Agriculture is a leading agri-fintech platform empowering small-scale farmers across Africa to increase their profits and farm more sustainably. Apollo uses artificial intelligence and automated operations to unlock the massive, untapped small-scale farming market. Apollo enables farmers to access the optimized financing, high-quality farm products, expert digital advice, and risk management solutions they need to invest and scale their businesses. Apollo grew paying customers over 2.5x in 2023 to over 200K small-scale farmers in Kenya and Zambia, increasing revenue to nearly $30M with robust unit economics. Apollo partners with key global agriculture companies like Bayer, OCP and Yara, and is backed by Anthemis, Chan Zuckerberg Initiative, Flourish Ventures, Leaps by Bayer, and Softbank Vision Fund. Apollo’s team brings together technology, credit and operations experience from The Climate Corporation, Google, Capital One, Revolut, and One Acre Fund.
About the Role
Apollo Agriculture is seeking a dynamic Communications and Community Manager to join the Growth Team to lead our efforts in driving engagement and fostering strong relationships with farmers, agents, and agrodealers. This role is pivotal in creating and executing communication strategies that resonate with diverse customer segments while maintaining brand consistency. You will play a critical role in strengthening our community, enhancing customer loyalty, and supporting training initiatives to empower both internal teams and customers with the information and skills they need for success. In collaboration with cross-functional teams, you will manage high-volume communications across multiple channels, lead community-building efforts, and oversee the execution of innovative marketing and engagement strategies to grow and retain Apollo's customer base.
Reporting Lines: This role reports to the Growth Lead
Responsibilities:
- Develop and execute multichannel communication strategies to enhance brand consistency and customer engagement (farmers, agents, agrodealers) via SMS, IVR, WhatsApp, telesales, and more
- Foster community engagement and loyalty through targeted campaigns that build brand advocacy and customer satisfaction
- Collaborate with teams to produce culturally relevant content aligned with Apollo’s brand and mission
- Manage customer touchpoints to ensure seamless, consistent interactions across all channels
- Lead the design and delivery of training programs for Field Agents, Agrodealers, and customer-facing teams, ensuring high relevance and continuous improvement
- Oversee the integration and optimization of communication channels (SMS, WhatsApp, IVR, telesales) to improve engagement and efficiency
- Use data-driven insights to assess campaign effectiveness and refine strategies
- Ensure high-quality, consistent content creation and review for large-scale campaigns
- Collaborate on farmer referral programs to drive community growth and long-term loyalty
- Support customer retention initiatives with feedback and alignment on messaging strategies
- Craft and optimize in-funnel messaging to improve conversion rates
- Manage a lean communications team, providing mentorship and development opportunities
- Collaborate cross-functionally with growth, sales, logistics, and product teams to align communication strategies
- Lead training initiatives to upskill team members in line with evolving business needs
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in a communications or marketing role, preferably within a customer-centric, agriculture-related business or a similar target audience.
- Proven track record of developing and executing multichannel communication strategies across SMS, IVR, Social Media, Print, WhatsApp, and other customer-facing platforms.
- Experience with CRM systems and digital communication tools to manage large-scale customer interactions and optimize engagement processes.
- Strong leadership and team development skills with the ability to manage and mentor cross-functional teams.
- Proficient in data analysis and comfortable using data to inform decision-making, optimize communication strategies, and improve campaign outcomes.
- Demonstrated ability to collaborate across departments (e.g., sales, product, logistics) to ensure cohesive execution of communication strategies.
- Exceptional communication skills, with a focus on engaging diverse audiences, including farmers, agents, and agrodealers.
- Ability to manage high-volume campaigns while maintaining brand consistency and ensuring message clarity.
- Experience in community-building and customer engagement strategies to foster brand loyalty and advocacy.
- Problem-solving mindset with the ability to adapt strategies based on feedback and changing business needs.
We:
- Are a collaborative team of smart and ambitious people who are dedicated to serving our customers.
- Make magic happen to solve hard problems and always come with solutions when challenges arise.
- Are comfortable taking risks that can result in radical scale, and understand that failures are opportunities to learn and improve.
- Are considerate listeners and take the time to deeply understand and seek out ideas from the people around us, even when we disagree.
- Offer a dynamic environment that fosters talent, collaboration and growth.
- Take pride in our work and share the responsibility to see it through from conception to deployment.
- Back up our talk with a competitive compensation and benefits package and challenging projects.
- Value autonomy, honesty, transparency, and respect.
- Are excited to hear from you!
