At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Our Media Analytics team is the custom research hub of Nielsen, in charge of answering complex client measurement questions in new and innovative ways creating new products and services that address industry gaps, ensuring current measurement solutions are fit for industry needs. This role will sits at commercial arm of the Media Analytics function.
In this specialist role the successful candidate will sit between the Direct Sales function and the Delivery Team (Research Analysts). On one hand you will support the Direct Sales Team in identifying how Nielsen can answer key business questions/challenges ensuring Nielsen remains competitive in the measurement space. On the other hand you will also collaborate with the Research Analysts Team to handle the research projects in order to provide clients with added value information and insights!
Responsibilities
- Work in partnership with the Direct Sales team to convert incoming research brief leads
- Achieving annual financial targets
- Ownership of a research brief from idea creation to client delivery
- Developing solutions costs and methodology approaches in partnership with Research
- Developing sales story for Nielsen Measurement solutions in partnership with Direct Sales team (or other Nielsen teams)Pitching solutions to senior stakeholders, both internally and externally
- A consultative selling approach to develop long term client relationships
- Supporting go to market strategies on new Nielsen products and training internal staff
- Provide support to other team members to guide their learning when required
- Be up to date with competitor offerings and the ever changing media landscape
Skills
- Minimum of 5+ years working in Market Research companies, Publishers or Media Agencies in either research/insights or Sales departments
- A good understanding of various research techniques
- Good knowledge and understanding of the UK media landscape
- Ability to prioritise and manage tight project deadlines
- Good at building relationships, both internally and externally
- Strong verbal and written communication skills
- Comfortable presenting both in person and virtually to a wide range of audiences
- Adept to working in a cross functional team
- Comfortable working independently Motivated self starter who is open to continuously challenge themselves
- Comfortable to embrace ambiguity and be open to curiosity
Although not mandatory, the following elements constitute preferential elements of evaluation
- Degree in Statistics, Sociology, Psychology
- Knowledge of at least one of the following languages is desirable (spoken/written): Spanish, German, French
- Experience in quoting / implementing social listening projects
- Knowledge, previous use of statistical processing programs and dashboards
Diversity
Here at Nielsen, we believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Nielsen is proud to be an Equal Opportunity Employer. We welcome applications from people that are excited to work for us, regardless of their background - so please get in touch!
Nielsen provides equal employment opportunities to applicants and employees without regard to any protected characteristics under local law.
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