At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
We are looking for a Commercial Marketing Manager who is a highly analytical, collaborative, self-starter to join the DTC team at WHOOP.
The Commercial Marketing Manager, will play a pivotal role in driving our global Direct-to-Consumer business, overseeing our online sales strategy and operations. This role involves managing all aspects of our DTC eCommerce function, including; sales forecasting, investment planning, marketing approach & analysis and leading promotional campaigns.
This is a 12-month contract position.
RESPONSIBILITIES:
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DTC Strategy: Develop and implement a comprehensive e-commerce strategy to enhance the online customer experience, increase traffic, and drive sales growth.
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Forecasting: Establish the daily forecasts for the DTC business working closely with finance, including the forecast breakdown by region & acquisition channel by month.
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Investment Planning: Collaborate closely with the Paid Media team on investment planning and analyze the impact of spend across channels.
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Performance Reporting: Collaborate with the analytics team to deliver weekly trading updates and insights to the business and identify opportunities for growth.
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Marketing: Collaborate with the marketing team to analyze the impact of marketing campaigns on the DTC and ROI for each marketing initiative.
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Media Affiliates: Drive our media affiliate program opening new acquisition channels at scale.
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Data Analysis: Monitor and analyze DTC performance metrics, including traffic, conversion rates, sales and customer retention, to make informed decisions and optimize strategies.
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Sales & Promotions: Lead promotional campaigns to ensure they are effective in supporting business goals by driving new membership sales at key moments. Collaborate cross-functionally to support go-to-market strategies and promotional activities.
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Cross Functional Collaboration: Work cross functionally with finance, analytics and growth teams in order to meet your objectives.
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Commercial Innovation: Enhance the commercial performance by analyzing market opportunities and implementing solutions to deliver new demand generation channels.
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Market Research: Stay updated on e-commerce trends, competitor activities, and customer preferences to inform strategy and identify new growth opportunities.
QUALIFICATIONS:
- Degree in Business, Marketing or relevant field required.
- Proven track record in developing and executing direct-to-consumer (DTC) e-commerce strategies to drive sales growth and enhance customer experience.
- Demonstrated expertise in commercial marketing and the ability to solve problems independently.
- Ability to identify market opportunities and implement creative solutions to enhance commercial performance and open new revenue streams.
- Strong team player with the ability to support cross-functional initiatives.
- Ability to convey complex issues in a simple and clear manner.
- Continuously seeks innovative new approaches to enhance work processes and outcomes.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
