Duties & Responsibilities

• Deliver strategic and operative leadership for the Sales, Marketing, PR and Customer Success team in pursuit of the company’s overall business goals. 

• Develop and implement strategic marketing and sales plans and forecasts for defining the commercial path to growth and profitability of the company

• Develop and manage sales & marketing operating budgets and sales strategies across key market segments to ensure that the company identifies and optimizes a clear path to aggressive growth

• Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated targets and budgets.

• Monitor and analyze sales performance metrics, market trends, competitor activities, and customer feedback to adjust strategies as needed.

• Work with partners to identify opportunities, design product and architecture, & manage the implementation process

• Developing and executing the department's marketing and sales strategy. Including the Go-To-Market approach.

• Collaborate with product development teams to design and refine product and service offerings based on market trends and customer feedback.

• Ensure all sales, marketing, and PR activities comply with regulatory requirements and industry standards.

• Recruit, mentor, and develop a high-performing team, fostering a culture of collaboration, innovation, and accountability.

• Drive initiatives to enhance customer satisfaction and loyalty while developing and implementing customer success strategies to maximize retention and lifetime value.

• Prepare and present comprehensive reports on sales, marketing, and business development activities to the board of directors and executive office.

• Contribute to the development of the company’s overall strategic plan and business objectives, and lead the execution of strategic initiatives to achieve long-term growth and profitability.