ABOUT THE VENTURE
We are in the beginning of a paradigm shift in healthcare from reactive “sick care” towards proactive “well care”. Demand for products and services promoting healthspan (quality of life) and lifespan (length of life) is on the rise, propelled by an underlying shift towards P4 medicine (predictive, preventive, personalized, participatory), advancements in health technologies (e.g., telemedicine, biomonitoring/wearables, and artificial intelligence), and significant research advances on anti-aging products (e.g., supplements, off-label uses of drugs, ongoing clinical trials for anti-aging medications). Furthermore, these tailwinds are occurring within pockets of massive addressable markets.
Our mission is to lead this transformative wave by establishing a direct-to-consumer preventative health and longevity platform to help the world age better through the power of science. We believe that the future of health is prevention, and everyone deserves access to the latest scientific advancements in aging research. That’s why we’re committed to providing science-backed tools to our consumers to improve their healthspan and lifespan through mastering the basics such as sleep hygiene, nutrition/diet, physical exercise, and mental well-being.
ABOUT THE ROLE
Join us at the inception as Co-Founder & Chief Marketing Officer, working with our CEO to shape our trajectory. Your responsibilities will include:
Defining the go-to-market value proposition and strategic roadmap from scratch
Drive performance against key top-line and bottom-line KPIs
Develop an in-depth understanding of both existing and untapped customer segments
Establish partnerships with influencers, brand ambassadors, and healthcare stakeholders to enhance our product offerings and extend our reach
Identify market expansion opportunities through targeted growth initiatives
Allocate budget across channels to optimize CAC & CLV
Grow and lead a high-performance marketing team, and fostering a culture of creativity, collaboration and innovation
OUR IDEAL CANDIDATE WILL HAVE:
Strong passion for preventative health and a deep desire to build a business in this field
Significant track record in scaling direct-to-consumer brands, particularly with extensive experience in performance marketing
Demonstrated leadership experience managing diverse teams
Excellent communication and relationship skills to effectively share knowledge and influence decision-making across diverse teams
Initiative-driven self-starter who thrives in a fast-paced environment
Hands-on and continuous delivery attitude
Native or fluent English proficiency (additional languages are a bonus but not necessary)
