Primary Expectation
Develop, lead, and implement marketing strategy, key programs, and support to drive procedure adoption of da Vinci® Surgery in Urology and Hepatobiliary&pancreas surgery.
Roles and Responsibilities
- Develop dV surgeon champions, Key Opinion Leaders (KOL), and specialty society leaders the capabilities to present, teach, and articulate the surgeon and patient value of dV procedures
- Support and collaborate with sales team on their commercial peer to peer events, KOL/Society speaking engagements, and dV case observation proctors/teachers
- Develop and implement Intuitive’s presence at key specialty conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, booth presence, and promotion.
- Work with the Training department to identify and support the development of new training programs to meet our procedure adoption goals. Work with key surgeon champions to develop and implement leading da Vinci® surgery education programs and symposia to drive competency and utilization of da Vinci® Surgery.
- Develop and implement live surgical broadcasts and webinars to educate and promote da Vinci® Surgery for target specialty procedures. Work with webcast company and marketing communications to promote clinical education events amongst target surgeons and patient audiences.
- Work closely with specialty surgeons and product development to define marketing and product requirements for new products needed to further enable key procedures and drive procedure adoption.
- Develop strategy, content, and support for surgeon/hospital marketing programs designed to drive patients to da Vinci® surgeons’ practices (e.g., patient education and referring physician seminars).
- Work closely with e-marketing and marketing communication groups to optimize specialty content on and marketing of davincisurgery.com (Intuitive’s patient-facing website) and on davincisurgeon.com (Intuitive’s online surgeon community).
- Work closely with clinical affairs to develop and implement strategy that will support specialty procedure adoption goals.
- Lead field communications to launch new procedures and promote key marketing programs to maximize impact on targeted procedure growth.
- Train new sales hires on marketing strategy, surgeon targeting, procedure positioning, sales support, and key marketing programs to drive their procedure business.
- Develop and update sales support for assigned procedures and marketing programs. Launch new products, marketing programs and sales support at Intuitive sales meetings.
Core Competencies, Skills and Experience Requirements:
- Clinical or product marketing experience in a therapeutic medical device company. Surgical and/or OR experience desired.
- Proven ability to effectively position and message product/procedure and develop strong sales support to drive product/procedure adoption. Demonstrated success in building education and marketing programs to drive product/procedure growth.
- Demonstrated ability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall marketing strategy and business objectives.
- Superior verbal/written communication, teamwork, and interpersonal skills to work across multiple constituents.
- Self-starter with ability to take leadership in unstructured environment.
- Able to prioritize and smoothly manage multiple tasks.
- Must be well versed in MS Office Suite.
- Ability to travel 35%. Some international travel may be required
- Minimum 5-8 years of work experience preferred
Education and Training Requirements:
- Intuitive Clinical Sales Experiences are the most preferred.
- Minimum Bachelor’s degree (Not a particular major is preferred)
- Minimum of 3 to 10 years of the medical device business experiences. OR related experiences are highly preferred.
- Natural leader that understands markets and customers, collaborates well in complex matrix organization, and delivers consistent results
- Excellent interpersonal and communication skills
- Ability to travel more than 50% or to work at regional area dependent upon account distribution
- Success in introducing new technologies to the market is a plus
- Solid clinical foundation to understand healthcare value
- Excellent written and verbal communication skills in both the Korean and English
Intuitive는 고용 기회 균등 고용주입니다. 당사는 인종, 성별, 임신 여부, 성적 지향, 성 정체성, 출신 국가, 피부색, 연령, 종교, 국가 보훈 대상자, 장애 여부, 유전 정보 또는 연방, 주 또는 현지 관련 법률에 따라 보호받는 기타 모든 지위에 관계없이 자격을 갖춘 모든 지원자 및 직원에게 동등한 고용 기회를 제공하며 모든 유형의 차별과 괴롭힘을 금지합니다.
당사는 기회 균등법에 따라 범죄 및 유죄 판결 기록이 있는 고용 자격을 갖춘 지원자를 고려할 것입니다.
