Team Summary
The Client Marketing Manager in Korea and Mongolia will lead client relationships across credit card companies, banks, Fintechs, and merchants and create bigger value for Visa and Visa’s clients through marketing strategy and co-marketing initiatives and deliver innovative solutions through Visa’s marketing advisory services.
You will report to the Director of Client Marketing, Korea and Mongolia, will be part of the Korea and Mongolia cluster team and AP Marketing.
What a Client Marketing Senior Manager does at Visa:
Account-based marketing by leading client relationships across credit card companies, banks, Fintechs, and merchants and create bigger value for Visa and Visa’s clients through marketing strategy and co-marketing initiatives and deliver innovative solutions through Visa’s marketing advisory services. Aligning to Visa’s client-centric sales methodology, you will work with the Korea & Mongolia Marketing, AP Marketing Hub and Country cross functional team to strategize and propose impactful and relevant marketing programs to drive business revenue for our clients. Given our clients’ varied needs, these programs would span across both B2B and B2C.
Key Responsibilities include:
• To bring the “best of Visa” marketing to our key clients and you will work cohesively with the Visa marketing community locally, regionally, and globally, Korea Business Development team, Product, Visa Consulting and MS&A teams.
• Partner closely with Business Development Team to invest client incentives or media investments into tailor-made joint-marketing campaigns with the objective of driving acquisition, activation, usage and retention.
• Lead and deliver on high quality agreed marketing programs, evaluating effectiveness and efficiency of the executed programs to continuously optimize performance
• Determine the best use of Visa assets (aligned with client strategies) and optimal outcomes for Visa and client
• Manage the local contacts within the regional creative, media and partnership agencies and vendors to ensure a client centric view in the development and implementation of all campaigns
• Develop deeper client partnerships and generating new revenue streams by providing Marketing VAS including marketing insight, data-driven marketing methodologies and marketing consulting services
• Oversee all administrative deliveries related to client marketing project management and VAS including and not limited to procurement processes, contract management and VIK process management
• Manage project budget and schedule in the internal system
• Support the team with processing internal compliance issue
Why this is important to Visa
As a Client and VAS Marketer, you are critical to drive our Korea & Mongolia business and increase revenue as you plan, develop, and build new solutions for clients and their end users. Your purpose will be to accelerate business growth, with a P&L mindset for Visa and Visa’s myriad of clients focused on value creation. You will drive customer centricity by understanding the evolving payment ecosystem and changing customer needs of Visa and Visa’s clients.
What you will need:
Professional
• 5 - 9 years of relevant experience in a services marketing team (agency or client) at ideally (but not specifically) from similar industries such as Financial Services, Technology or FinTech
• Demonstrated marketing strategy and campaign management, particularly in digital and partnership
• Develop and implement integrated marketing plans to support the agreed marketing strategies and achievement of business and brand objectives
• Develop programs that integrate B2C and B2B approaches
• Proficiency in creating strategic documentations. And Strong skills in PowerPoint, Excel, and Word.
• Understanding and application of data in marketing strategy.
• Proactive approach to problem-solving and collaboration.
• Ensure full alignment with audit and compliance requirements
• Negotiation skills
Values Driven
• Champions creativity, bold ideas and new ways of doing things
• Proactively seeks new ways of problem solving and collaboration
• Innovates quickly when new information surfaces
• Asks bold and stretching questions to challenge status-quo in a constructive manner
• Actively engages in and promotes an environment of inclusion and diversity of thought
• Solutions-focused and connects the dots to leverage the best of Visa’s assets and resources
• Communicates openly, honestly and respectfully
• Excellent self-awareness
• Superb communication skills and stakeholder management skills
• Demonstrates energy and positive responses when tackling challenging problems and views complicated tasks as engaging or motivating
• Quickly recovers from any setbacks and adapts quickly to changes in the environment
Business
• Stays current and up to date with latest innovation, digital trends, research, skills and education/ development
• An ability to work effectively in a matrix decision-making organization
• Strong verbal and written presentation skills
• Detail and accuracy focused.
Technical
• Understands creative and media agency remuneration models
• Digital, social, and mobile marketing proficiency.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
