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The role:
This is an opportunity for a hungry, highly motivated and collaborative Client Director with a passion for B2B storytelling. In this role you’ll be managing a smart and dynamic team to develop and execute industry-leading campaigns, driving excellence and rigor across everything we do.
As 2IC to our VP, Tech Lead, you’ll be working with senior stakeholders at one of the world’s biggest, most innovative and valuable companies, so you’ll need to be confident providing strategic counsel and driving direction. This direction will be underpinned by a deep understanding of the B2B tech landscape – from top vendors and market trends to key buyer personas and the enterprise customer journey.
You’ll have experience developing plans that take complex enterprise technologies and translate them into meaningful stories for employees and business leaders. These campaigns will be underpinned with an entrepreneurial attitude, insight-led approach, creative thinking and the ability to persuade senior stakeholders of a good idea. Plus you’ll be confident building and managing the budgets required to execute the campaigns too.
You’ll have bags of experience in B2B media strategy and know who’s who across the board, but you’re also someone who isn’t afraid to reach your audience in new or experimental ways. Perhaps you’ve previously led content or account-based marketing campaigns, successfully ran online/offline influencer programmes or produced digital content such as a podcast series. We want to know you’ve got a growth mindset, that you’re willing to learn and test new things on the job, and that you’re going to constantly innovate the work we do for our clients.
Most importantly of all, you’ll be a fair, collaborative and hardworking leader who isn’t afraid to roll up their sleeves and be a team player. You won’t just hand off a plan to the team to execute and you’ll be more than happy to pick up the phone to a journalist or update a last-minute media bio. You’ll also be committed to coaching and developing your team (some of the industry’s best talent), ensuring deadlines are met across multiple campaigns and stakeholders, and proactively making connections across the business to further the work we do for clients.
Requirements
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At least 10 years' relevant experience in the following...
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Deep B2B technology experience. When it comes to enterprise tech, you’ll know the vendors, the trends, the media and the audience inside out
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Strategic thinking. A smart thinker who doesn’t just take briefs at face value but interrogates, asks the right questions and can devise solid strategies that inspire great creativity
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Entrepreneurship. You’ll be someone who’s constantly spotting new trends and finding innovative ways to reach your audience. You take an insight-led approach to everything you do
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Excellent writer and communicator. Someone who is brilliant both at developing copy and articulating themselves in front of senior stakeholders
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A media pro. You’ll have extensive experience in developing and executing B2B media strategies and have connections across national, business, tech and trade press
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Creative flair. Someone who pushes themselves to be as creative as possible and takes an active role in encouraging colleagues to think outside the box
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Team lead. You’ll have proven and experience nurturing and coaching a team, and have examples of how this has in turn improved the work you’ve been able to deliver
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
Edelman is committed to creating equality and diversity in our workforce. We do not discriminate based upon race, religion, nationality, disability gender or age. Aboriginal and Torres Strait Islander people are strongly encouraged to apply.
