Location: Amsterdam
This role is part of the Informa Markets Pharma team. We’re responsible for the globally renowned CPHI brand, connecting the global pharma supply chain through our event and digital offering.
We’re looking for an experienced Communications Manager to join our dynamic marketing team. In this role, you’ll be instrumental in enhancing engagement and growing value with the existing accounts across the portfolio. You’ll play a pivotal role in developing and executing strategies to effectively communicate with our clients. If you have a passion for creating impactful client communications that deliver results, we’d love to hear from you!
Key responsibilities include:
- Develop and implement a comprehensive client communication strategy to enhance engagement and loyalty.
- Craft clear, concise, and compelling messaging tailored to the needs and preferences of different client segments.
- Collaborate with marketing, sales, and product teams to ensure alignment of communication efforts with business objectives.
- Design and execute multi-channel communication campaigns to educate clients about our products, services, and offerings.
- Create personalized collateral and communication plans for key accounts to deepen relationships and drive upsell opportunities.
- Monitor client feedback and sentiment to continuously improve communication strategies and tactics.
- Utilize data and analytics to track the effectiveness of communication initiatives and optimize performance.
- Stay informed about industry trends and best practices in client communications to maintain a competitive edge.
- Coordinate with internal stakeholders to ensure consistency in messaging and branding across all client touchpoints.
- Manage client communication platforms and tools to streamline processes and improve efficiency.
- Provide mentorship and guidance to team members on effective client communication techniques and strategies.
- Foster a culture of collaboration and continuous improvement within the client communications team.
- Identify automation and optimization opportunities per target segment
- Sign-off campaigns (branding, communication style, tone of voice)
You’ll be…
- An experienced client communications professional
- Eager to propose, and experiment with, new initiatives
- Comfortable and experienced to spot new opportunities
- Passionate about using data to make decisions
- A great team player
- Ambitious and driven
- Someone who thrives in a highly KPI-driven environment
- Creative and enthusiastic, with excellent copy-writing skills
- A stickler for high-standards with a great eye for detail!
- Experience using marketing automation technology (preferably Eloqua)
- Experience working with databases and audience segmentation
- Ideally you will have experience working in the event or B2B industry
- Experience working with project management tools such as Asana
- Experience with email marketing
- A great understanding of digital communications channels
You’ll receive…
With an experienced and professional team, this role provides you with the opportunity to be highly impactful. The scale and ambition of the Pharma business gives rise to a variety of interesting and important projects.
Alongside a competitive salary, Informa also offers the following employee benefits:
- Our Learning team supports year-round development, with face-to-face training, access to LinkedIn Learning and the opportunity for colleagues to earn their Certificate in Exhibition Management (CEM) in-house
- Informa's colleague Share Incentive Plan matches every share purchased with 2 free shares
- You are given permission to take 4 days off per year to volunteer with an approved scheme
- You are entitled to 24 days' paid holiday per year, plus one day's paid holiday for your birthday, extra time given at certain bank holidays, and the chance to earn a free day's holiday through charity fundraising
- We offer colleagues net reimbursement for commuting travel. We will reimburse actual costs for public transport
- The official Social Committee is very active in organising social, wellness, diversity and sustainability initiatives
- On 5 years of service, you will receive 25% of your gross monthly salary, 10 years = 50% on an increasing scale
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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