Channel Marketing Manager, Latin America

We are seeking a dynamic and strategic Channel Marketing Manager for Latin America to join our team in Miami, United States. In this role, you will be responsible for developing and executing channel marketing strategies to drive growth and strengthen partnerships across the Latin American region.

Key Responsibilities:

• Develop and execute channel marketing strategies tailored for Latin America, aligning with overall business goals.
• Monitor and report on key performance indicators (KPIs) to evaluate the success of channel marketing programs
• Source, evaluate, and manage local marketing agencies and collaborate closely with promoters, monitoring their performance for optimal impact.
• Leverage local market insights and “out of the box” thinking to identify and utilize effective marketing channels.
• Optimize the marketing mix across online and offline channels to drive partner acquisition, prospect engagement, and revenue growth.
• Manage and coordinate a variety of marketing programs, including paid media, email campaigns, webinars, telemarketing, and events, in close collaboration with PR, product, and social media teams.
• Manage budgets and allocate resources effectively to maximize ROI on marketing investments
• Develop targeted messaging and programs to increase adoption among prospective partners in core markets and key verticals.
• Analyze market trends and competitor activities to identify growth opportunities
• Create and deliver compelling presentations and marketing materials for partners and internal stakeholders
• Provide guidance and support to channel partners to enhance their marketing capabilities
• Stay up-to-date with the latest marketing trends and technologies in the Latin American market

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
• 8+ years of experience in channel marketing or related field, with a focus on Latin American markets
• Proven track record of developing and executing successful channel marketing strategies
• Strong understanding of Latin American business cultures and market trends
• Excellent project management and organizational skills
• Proficiency in CRM software and marketing automation tools
• Advanced analytical and problem-solving abilities
• Outstanding communication and interpersonal skills
• Fluency in English and Spanish required; Portuguese is a plus
• Ability to travel within Latin America as needed
• Results-oriented mindset with a passion for driving growth through channel partnerships

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

#LI-RG1