The Campaign Manager will be the engine behind Purple's high-volume demand generation efforts, focusing on the SMB and alliance/partner segments. This role demands a data-driven and results-oriented individual with a deep understanding of high-volume marketing tactics and a knack for leveraging technology to drive efficiency and scale. You’ll be responsible for planning, executing, and optimising campaigns that generate a consistent flow of qualified leads and drive significant growth within these key market segments.
Why join Purple?
Our values are at the heart of what we do and we’re all about getting the job done whilst having fun with no BS and no politics. We’re all about development, and embedded within the business is the value of know your stuff, keep learning, which means we support our people to continuously develop their knowledge and skills. You really won’t regret taking the next step in your career by helping turn the world Purple!
Requirements
Key Responsibilities:
- Develop and execute targeted, high-volume demand generation campaigns for Purple's SMB, alliance, and other high volume market segments.
- Leverage data, marketing automation, and AI-powered tools to personalize messaging, segment audiences, and optimize campaign performance.
- Manage email marketing campaigns, ensuring high deliverability rates, engaging content, and effective calls to action.
- Create and optimize landing pages, forms, and other conversion assets to maximize lead capture.
- Collaborate with the VP of Demand Generation to ensure alignment and seamless handoffs between campaigns.
- Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Stay up-to-date on best practices and emerging technologies in high-volume, data-driven demand generation, particularly in relation to email deliverability and best practices for bulk sending.
- Develop and manage relationships with key partners, providing them with the resources and support they need to generate leads and drive joint marketing initiatives.
We’re looking for someone who is:
- Data-Driven & Analytical: Highly analytical with a data-driven approach to decision-making. Proficiency in interpreting data and translating it into actionable insights.
- Results-Oriented: Strong focus on achieving measurable results and exceeding targets.
- Process-Oriented & Organized: Excellent organizational and project management skills, with a meticulous attention to detail.
- Technology Savvy: Comfortable working with marketing automation platforms, CRM systems, and other marketing technologies.
- Collaborative & Communicative: Strong interpersonal and communication skills, with the ability to work effectively with cross-functional teams and external partners.
You’ll bring with you:
- Significant experience in B2B demand generation, with a strong focus on high-volume, data-driven campaigns.
- Proven track record of successfully managing email marketing, marketing automation, and lead nurturing programs.
- Deep understanding of email deliverability best practices and experience with bulk email sending platforms.
- Experience working with marketing automation platforms and CRM systems.
- Strong analytical skills and a data-driven approach to decision-making.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Experience working with channel partners and developing partner marketing programs.
- Experience with marketing analytics and reporting tools
Our values
- Make it happen - We own things and get them done whatever it takes.
- Playful and positive - Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full.
- We’re in it together - We all have our day jobs to do, our KPIs to hit and projects to complete but we’re always available to help for the greater good of the business.
- No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn’t make it pleasant.
- Know your stuff, keep learning - We value people who have the knowledge and have a thirst for it, lots of it.
- No drama - Things don’t always go right as much as we try, having a hissy fit over it won’t help the situation and you won’t find that here.
- With great data comes great responsibility - Personal data is a big thing, particularly when you are the custodian of a lot of it, we take that very seriously.
Bring your best self to work
At Purple, we are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. We embrace a culture of learning and growth, where you don't need to tick every box on the job description to apply. If you're excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.
Benefits
- Salary £30,000
- Company bonus - 5% of salary
- Remote first business - work from home with regular opportunities to get together face to face)
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Private Healthcare & Long Term Incentive Plan after 12 months’ service
