Build & manage an integrated marketing campaign plan and execution to promote, generate awareness & demand for Global Thought Leadership Content, and focus on primary audiences of C-Suite, Senior Executives across strategic NIQ Clients and Competitive Win-back Clients
Coordinate and collaborate with Global CoE Teams, i.e. Digital Social, Search, Web and Creative teams to align and integrate into ‘ONE’ integrated campaign execution plan.
Collaborate with Regional Marketing Teams to ensure Global Thought Leadership Marketing Campaign is tightly integrated with Regionally focused Marketing Campaigns.
Skilled in Web Page development using WordPress
Execute, Manager & Report Integrated Thought Leadership Campaigns to deliver established objectives (Leads, Engagement and Page#1 presence)
Post Campaign, conduct campaign performance reviews to drive continuous improvement to next generation of Thought Leadership Campaaigns
Manage and ensure Insight Web Pages (External) are kept on message and Internal Global Thought Leadership SharePoint are reuild cohesive marketing journeys for targeted clients
Work closely with the global content leads to plan, coordinate, execute webinars, LinkedIn Live Sessions and other tactics to support Global TL campaign
Work with Industry Associations, Industry Publications and ad networks to secure content syndication, sponsored content, and ad placements
Build and Manage KPI Monthly Campaign and Demand Generation Performance reports and dashboards to track Global TL Marketing Campaigns
5+ years of planning, execution and management of marketing campaigns
B2B marketing campaign experience. Preferred CPG, Retail, SW Data Tech. experience
Must be proficient in Social, Search, Programmatic digital marketing and best practices
Strong working knowledge of Google Analytics, LinkedIn Reporting Microsoft Office Suite and Microsoft MSD
Technical acumen of marketing systems and processes and working knowledge of Marketing Automation (Salesforce.com, Microsoft Dynamics CRM)
Experience creating annual integrated marketing plan that incorporates digital marketing, paid media, email, and content marketing.
Strong track record of developing and implementing successful ABM
Ability, experience teaming with outside agencies and vendors
Excellent communicator to both internal and external audiences. Ability to comfortably communicate (verbal, written) in English. Critical Thinker, Self-driven.
Team-oriented and collaborative to the core,. Strong willingness to roll up your sleeves and be involved with driving execution.
Our Benefits
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion