Role Title: Campaign Manager
The Company:
At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics, and Levi’s, visit www.impact.com.
Your Role at impact.com:
As a member of the Studio team, our in-house influencer marketing experts, you will be responsible for contributing to multiple accounts across verticals, including fashion, parenting, food, technology, and more. We design and manage campaigns for clients from introductory tests to year-long brand ambassador programs. In this role, you will manage the execution from start to finish for a select group of clients and support senior team members on a variety of larger programs. This role reports to an Account Manager on the Studio team.
RESPONSIBILITIES
- Manages and supports execution, from casting through reporting
- Leads kick-off calls and responds to client emails
- Preps kick-off call docs and all internal and external organization
- Sources influencers for each campaign and recommends qualified influencers based on brand requirements such as follower count, location, niche, and audience demographics
- Communicates extensively with creators, including leading negotiations, facilitating product orders, and gathering content drafts
- Creates influencer campaign brief based on guidelines given by brand as well as FTC guidelines
- Monitors budgets and program timelines to ensure our revenue goals and client deadlines are met
- Reviews influencer content to ensure they meet requirements set in the brief and are free of spelling and grammar errors
- Provides excellent customer service and expertise, ensuring both the clients and creators are happy and impressed with our services
- Identifies upselling opportunities and communicates to senior leadership
- Gathers campaign metrics and is responsible for formatting them to be analyzed
- Strategiezes content creation and casting to make sure campaigns are on trend and relevant to the current social media landscape
- Create a wrap report with the campaign’s overall KPIs, metric data, and influencer content
QUALIFICATIONS
- Bachelor's Degree or equivalent experience
- 2+ years of experience managing and contributing to influencer marketing programs
- Familiarity with budgeting, casting, negotiating, contracting, overseeing fulfillment, draft approvals, reporting, etc.
- Affiliate and campaign performance experience ideal
- Paid amplification is a major plus (Meta Ads Manager and TikTok Spark Ads)
- Previous agency experience preferred
- Established relationships with creators and talent managers are a plus
- Knowledge of influencers (ideally within CPG, fashion, finance, wellness, fitness, etc.) and influencer rates
- Experience with niches such as gaming, tech, finance, entertainment, etc. a major plus
- Familiarity with talent managers a plus
- Knowledge of all social media platforms (Facebook, Instagram, Twitter, Youtube, Pinterest etc.)
- Communication, organization, and client relationship management skills
- Must have client facing experience
- Strong people skills are needed to maintain professional relationships with influencers and talent managers
- Ability to perform under pressure with tight deadlines
- Strong problem-solving skills
- Significant attention to detail
- Knowledge of Google Suite
- Knowledge of the impact.com platform is a huge plus
Salary range: $65,000.00 - $75,000.00 per year, plus additional 5% variable annual bonus contingent on Company performance and eligible to receive Restricted Stock Unit (RSU) grant.
Benefits (Perks):
- Medical, Dental and Vision insurance
- Unlimited responsible PTO
- Flexible work hours
- Parental Leave
- Free Affiliate & Partnerships Industry Fundamentals Certification by PXA.
- Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled
- Flexible spending accounts and 401(k)
- An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
- An established company with a cool, high-velocity work ethos, where each person can make a difference!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#LI-Hybrid New York, New York
