Campaign Manager

Reporting directly to the Senior Director of Growth Marketing, Brightcove seeks a strong, growth-minded marketer to serve as the Global Campaign Manager for our enterprise business segment. This role is pivotal in developing, executing, and optimizing marketing campaigns for new business and expansion aimed at mature and emerging business segments. 

This role requires a strategic thinker with a deep understanding of B2B marketing principles and a hands-on approach to campaign management to drive new business growth. The ideal candidate will possess demonstrative experience in B2B marketing campaign management, focusing on optimizing ROI to drive acquisition, engagement, retention, and customer health.  

Job Responsibilities

• Campaign Strategy: Develop and implement comprehensive B2B marketing campaigns that align with company goals and target key business audiences and segments in North American and International markets.
• Market Research: Work closely with Product Marketing and Product Strategy on market research to identify target segments, understand customer needs, and stay updated on industry trends.
• Content Creation: Collaborate with product marketing and content creators to develop engaging and relevant content for various channels, including email, social media, webinars, paid digital, and whitepapers.
• Campaign Execution: Manage and orchestrate the end-to-end execution of campaigns, including planning, scheduling, and coordinating with internal teams and external vendors.
• Performance Tracking: Monitor and analyze campaign performance using metrics such as ROI, lead generation, conversion rates, and engagement levels. Working closely with Marketing Operations, providing regular reports and actionable insights.
• Budget Management: Oversee campaign budgets and ensure efficient allocation of resources to achieve maximum results.
• Cross-Functional Collaboration: Work closely with product marketing, product strategy, growth marketing, corporate communications, sales, product, and marketing operations to ensure campaign alignment and integration with overall business objectives.
• Optimization: Continuously work with teams to optimize campaigns based on performance data, feedback, and market changes.

Qualifications/Experience 

• Experience: 3-5 years of experience in B2B marketing or campaign management. Experience in SaaS technology is a plus.
• Hybrid: Commute to Boston office once a week.
• Skills: Strong understanding of B2B marketing strategies, digital marketing, and data analysis. Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Education: Bachelor’s degree in Marketing, Business, or a related field. Advanced degrees or certifications (e.g., HubSpot, Google Analytics) are a plus.
• Communication: Excellent written and verbal communication skills with the ability to craft compelling messages and collaborate with diverse teams.
• Project Management: Proven ability to manage multiple projects simultaneously, meet deadlines, and work under pressure.
• Analytical Thinking: Strong analytical skills with the ability to interpret data and make data-driven decisions.

About Brightcove 

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. 

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.

WORKING AT BRIGHTCOVE 

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, and we actively support a culture where inclusion and growth are at the center. We hire, recognize, and promote employees who are committed to these same ideals. We value collaboration, creativity, work/life balance, professional growth, and creating an empowering space for open communication. No matter where our employees work, remotely or in one of our global offices, employees have plenty of opportunities to meet colleagues and celebrate a variety of personal interests and perspectives.

While remote work arrangements are available for most positions we also offer hybrid or on-site working options in our Boston office, located in beautiful Fort Point harbor. Employees enjoy access to fully-stocked kitchens and social activities including: happy hours, trivia, ping pong tournaments, and events and celebrations of all kinds.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email [email protected]. 

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