Role purpose
- Ensure execution of the Fungicides & Biologicals strategy and tactics to meet the business and financial objectives of the Southern Africa markets (Zambia, Zimbabwe, Mauritius, Malawi, Mozambique, Angola)
- Lead the development & implementation of innovative & targeted marketing campaigns.
- Manage development and implementation of marketing strategies to satisfy customer needs.
- Operational Support to drive sales of Fungicides & Biologicals within Southern Africa, plus support portfolio management including in- and out licensing.
ACCOUNTABILITIES
- Provide market intelligence input (trends, competitors analysis, constraints, value chain evolution) and monitor customer behaviour to deepen Fungicides & Biologicals market understanding.
- Maintain Fungicides & Biologicals 5-year product forecasts for the BA
- Design detailed campaigns to launch new brands, collaborating on the high-level content with rest of the team (Sales, CPD, Regulatory, etc)
- Develop and communicate branding, positioning, pricing framework.
- Liaise with external agencies in relation to content generation and execution.
- Provide marketing arguments & support the sales team and support technical team with product life cycle management.
- Support selected distributor with selling stories for key products and marketing support material.
- Sequence roll out in logical way to maximize efficiency and effectiveness
- Ensure campaigns are executed in line with marketing budget and plan
- Working with Sales to define and conduct post campaign effectiveness measurement.
- Monitor all channel outlets and evaluate creatives for campaign impact and progress, and recommend improvements where necessary.
Knowledge, experience & capabilities
Critical experience & knowledge
- Degree in agriculture, business and/or marketing
- Understanding of sales- and marketing process
- Principles of brand management and marketing
- Applied knowledge of marketing practices and the use of different media in developing effective, efficient campaigns
- Beneficial if understanding of crop agronomy and pest control practices
- Proven applied experience of working with sales teams to deliver campaigns effectively
- Experience of working with marketing functions in the development of campaigns
- In-depth understanding of customer needs and ability to deliver customer-driven campaigns
- Exposure to supply chain, forecasting, product development or product management practices
Critical technical, professional and personal capabilities
- Applies effective grower, channel and influencer segmentation
- Develops/delivers innovative, customer-driven offers
- Delivers distinctive value proposition to customer
- Strong presentation, communication and interpersonal skills
- Ability to interact and build relationships effectively, at all business levels, internally and externally
- Project management
- Leadership and motivation
- Analytical ability
Critical leadership capabilities
- Judgment
- Strategic thinking
- Focus on customers
- Planning
- Execution & results
- Collaboration
- Learning agility
