Business Director (Influence / Influence Marketing)

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

Ogilvy’s influencer proposition covers the full spectrum of integrated influencer work, from celebrities all the way to micro influencers, from social media content to above-the-line production. You will be directly responsible as the POC for senior client relationships, Strategic ideation and project management of influencer projects. 

The standard of delivery that Ogilvy sets will require your client management to be first class, you will be results orientated and help strategically develop ‘best in class’ ongoing influencer programmes with innovative creativity and an intrinsic understanding of influencer marketing at the core of everything you do. A key understanding of consumer influencer marketing is your foundation, while you may also have experience with PR, marketing and audiences, brand values & routes to market which all play a key role in spotting the areas influence can add value in Ogilvy’s Integrated Multi-channel strategic capabilities.  

As a Influence Client Partner you will be handling larger, more complex, likely multi-market projects, while managing a junior team, likely sat in the relevant markets to activate your vision. You’ll also understand the importance of manging upwards, understanding how to navigate senior stakeholders using clear communication and professional process.

What You’ll Do 

• Leading a an Influencer execution team to deliver our capabilities to clients. 

• Support on strategic new business opportunities alongside Ogilvy’s Head of Influence and pitches across the agency. 

• Insisting on influence integration, aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders – internal and external to deliver best in class campaigns for our clients. 

• Revenue & budget management across your projects throughout the year. 

• Build and maintain successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations. 

• Leading client calls and presenting creative to sell content solutions and control project management. 

• Overseeing the day-to-day running of influencer campaigns, from identification and implementation, overseeing and reporting. 

• Stearing Influencer strategy for clients: recommend objectives, targets, action plan, selection, content and budget. 

• Stay up-to-date with cultural/social trends and customers’ views and attitudes. 

• Play a key role in promoting our Ogilvy influencer offering across both the Ogilvy and WPP business internally. 

• Support on additional projects as required – such as new business pitches, market reviews and competitive trends. 

What You’ll Need  

• A well-rounded, business orientated leader with a more entrepreneurial mindset to capitalize on the growing creator economy. 
• Passion for influencer marketing with a minimum of four years’ experience in the field (Either B2B or B2C both applicable).
• A recognition of the cultural nuance of marketing across APAC with experience in some markets.
• Recognising the difference between B2B & B2C influence and what marketing looks like in both fields
• Demostrate experience in building productive relationships with both clients & influencers.
• Ability to manage a team, including impressive delegation skills as well as being a supportive nurturing guidance for junior team members.
• An innovative, creative approach to the role of influencer within the potentially of marketing strategy .
• Thrive under the challenge of spinning multiple plates.
• Logical commercial acumen, managing the responsibility of large budgets effectively and accurately, understanding implications of decisions on both agency, client and influencers.
• Keeping abreast of and utilising new industry tech & developments, and follower of relevant news & trends. 
• Proven experience of integrating digital and social media in campaign activity. 
• Self-motivated, action-oriented and ambitious with a positive "can-do" attitude.
• Large agency experience highly preferable.  

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.