About Packt
Packt is a global, technical learning publisher with a turnover of £18m and over 400 staff based across the globe, primarily in India and the UK. Principally serving B2C customers worldwide, its major clients include Microsoft, IBM, and Oracle.
We are a leading publisher of technical learning content, able to publish books on new and emerging tech faster than any other publisher in the world. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packt.com
Role Overview
The role is a core part of Packt’s publishing marketing process and ensures that each publication is given the awareness and publicity it needs to become a breakout title. The successful candidate will be responsible for driving the sales of recently published titles through title reviews and editorial reviews. This role also includes ensuring that once titles are announced on core channels, authors are marketing their titles and reviewers are posting reviews on Amazon. This is a developer community-centric and developer community-facing role, so you will take the lead on outreach to potential reviewers for title feedback.
Each Business Development Executive (Level 1) is expected to generate their own reviewer leads and convert them to reviews posted on Amazon within agreed timeframes. Author marketing support is also a key responsibility, requiring the collaboration and coaching of authors with their marketing efforts.
Salary Range- INR 35,000- 48,000 gross per month
Responsibilities
Marketing Reviews
Author Marketing
Competencies
The work we do is fast-paced and demanding. We are looking for dynamic candidates with an interest in technology and book publishing. You will need strong oral and written communication skills, attention to detail, and excellent organization and time-management skills. You will need to be proactive in troubleshooting and problem-solving, upbeat, enthusiastic, and motivated. You will be a demonstrated self-starter who is focused and calm under pressure.
Essentials
KPIs (Targets)
I Amazon Reviews
1. Amazon Reviewer Leads generated
2. Amazon Reviews generated per title
15 reviews per title in total by the end of 90-day period
* 30 reviews per month
II Editorial Book Reviews generated per title:
III Author Marketing
1. Author Marketing Activities (social media, blog, newsletters)
2. Author Referral Participation
3. Amazon Author Profile completion
4. Author Q&A document completion
Base 90%
Target 100%
Why work at Packt?
We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full employee experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers.
We try to achieve this by:
We seek to achieve this by:
Benefits
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us: